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managing partner

Work Experience

18+ yrs experience in international marketing communications.
An expert in the creation of brand value and consumer demand across markets through integrated communication plans. Worked with global communication groups, and in global marketing management positions at branded companies.

• Between 1985 and 1987 part of the FCB (Foote,Cone&Belding) Account Management Training Program in New York with a packaged-goods experience on Colgate-Palmolive, which served as a launch pad for a rapid career growth in the years 1988-1994 within the operational companies (Bates and CMEKHBB) of the Saatchi&Saatchi plc in Rome and Milan

• Between 1995 and 1999 broadened his experience in London working on the integrated communications of blue-chip brands such as adidas, Patek Philippe and Aquafresh (SKB)

• Returned to Italy to take up the role of marketing and communications director at Basic Net Spa, Turin in 2000-2001, where he’s been responsible of sports marketing projects of the Kappa and Robe di Kappa brands, as well as the marketing and corporate communications aspects during the company’s listing on the Italian Stock Exchange

• In 2002-2003 he was marketing and communications director at Geox Spa, managing the global relaunch of the brand and obtaining exceptional sell-out results. Developed marketing department's procedures and staffing, responsible for early corporate communications policy in view of company's IPO.

• Since 2004, he’s managing partner of – strategy & marketing ideas

Education

undergraduate courses in the UK, USA in marketing and advertising practices. INSEAD executive education.

Skills

building brand equity and consumers' demand across markets. experienced in identifying appropriate marketing solutions for sustainable revenue growth across markets.
able to develop people skills and responsabilities.

Languages

english, italian, spanish

Other

due to the italian market adverse conditions, now looking for interim/project management/ temp assignment in NL, UK and spain

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