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Marketing Manager

Work Experience

Jul 2002 – Present Euromonitor

Global provider of market analysis, supplying 5000 clients in industry, finance and marketing sectors. Private company established 1972, with offices in London, Chicago and Singapore.

Market Research Consultant
Project based research, including:
• Market Analysis
• Economic Research
• Industry Consulting and analysis

Note:
Dec 2001 – May 2002: Travel Break
Jan 2000 – May 2001: MBA Full Time Program

Oct 1999 – Nov 2001 Polk Australia

Subsidiary of Polk International, leading US based provider of ‘Automotive Intelligence’, specialising channel management, customer relationship management, data collection, performance reporting, business intelligence. Estimated ATO USD $5B.

Consultant:
Project based consulting across MBA study period to assist the Director Asia to develop the firm’s ability to offer more value added analytical services to its clients.

• Market Forecasting
• Market Research
• Systems Development
• CRM

Jan 1999 – Oct 1999 Toyota Motor Corporation Australia

Market Leader in the Australian Automotive Industry with an approximate annual turnover of $10B AUD, and wholly owned subsidiary of Toyota Motor Corporation (Global ATO USD $120B).

Regional Distribution Process Manager:
Consulting role to reduce excess inventory and marketing costs, through improvement of Sales Targets and Allocations procedures.

Responsibilities:
• Manage Process Improvement
• Implementation management
• Systems Management: Vfacts (Industry), MIS, CIS, GIS, SAP, Intranet

Achievements:
• Blueprint for integrated sales targets/supply
• Improved inventory turns by 10%: Saved $20m in direct and indirect costs
• best practice systems specified for improved inventory control, CRM
• SAP migration of target system

Apr 1998 – Dec 1998 Toyota Motor Corporation Australia

Sales Planning Manager:
Product management support for all lines, managing 5 person unit and central coordination of all national market and sales volume planning, including responsibility for:
• market and segment forecasting, competitive analysis, strategy development and presentation
• product planning and cost planning
• pricing, positioning and implementation
• executive and operational sales and market performance reporting
• budget development
• regional and dealer sales target production
• product launch coordination

Achievements:
• regained market leadership in boom year
• Forecasting: 10% market growth predicted with new system
• Identified and developed strategy for new market opportunities
• major new product launches
• introduced GIS into analysis
• ISO9000 Accreditation for department

Jul 1996 - Apr 1998 Toyota Motor Corporation Australia

Market Information Development Manager:
Development role to modernise market planning practices.
• Forecasting system: new methodology incorporating econometric modelling
• MIS using Cognos Powerplay and SQLServer
• Targets: new national sales targets system based on market share by dealer by segment

Jul 1992 – Jun1996 Toyota Motor Corporation Australia

Sales Planning Manager LM:
As per later position (Sales Planning Manager), for locally manufactured vehicles only

Nov 1988 – Jun 1992 Toyota Motor Corporation Australia

Sales Planning Coordinator, Distribution Coordinator, Analyst:
Junior Positions within Toyota Australia

Nov 1986 – Nov 1988 Research Publications Pty Ltd
Melbourne based firm (AD $5M ATO) specialising in tourism and academic periodicals and books.

Publications Coordinator
Reporting to the Managing director, responsible for all client functions and scheduling
• Advertising sales, Editorial liaison, Production planning and scheduling, assistance in copy writing, artwork and design

1985 Truth Newspaper
Melbourne based Metropolitan bi-weekly tabloid, part of national media group.
Library Officer:

Maintenance and coordination of news and photo library

Education

2000-2001 Melbourne Business School
MBA: Corporate Finance, Valuations and Financial Analysis, Financial Accounting, Entrepreneurial Finance, Marketing Strategy, Consumer Behaviour, Promotion Management, Strategic Human Resources, Negotiations, Business Strategy, Economics, eCommerce, other.

1982-1986 University of Melbourne
BSc (Psychology)

Skills

Marketing Strategy
Product Management
Business Intelligence
Decision Support
Industry Representation
Customer Relationship Management
Market Research and Analysis
Channel Management
Consulting
Line Management
Production Coordination
Strategy development
Consulting
Board reporting
Executive Presentation
Client Management
Business Plan development
Team Leadership
Project Management
Budget dev’t and control
Supplier Management
Negotiation
Change Management
Cross Functionality
Resourcing
Scenario Analysis

Languages

Basic French

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