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CEO/Manager

Work Experience

Experience
United Communications, The Hague/Eindhoven , the
Netherlands
CEO (1999 – 12-2004)
Co-founder. 'Joint-venture' of marketing-
communications and publishing.
Introducing new trade-magazines as well as a new
consumer title like Darts Magazine which was one
of the best magazine-introductions for 2003 in the
Netherlands. Re-positioning, strategic and creative
concept development for different clients like
General Bakery's (Haust-toast), Unilever (Boursin),
De Meeuw Constructors, Heras Fencing & Security,
Videoland Video/DVD Rentals, Reynaers Aluminium, NEN
(Dutch Industrial Standard Institute), as well as a
number of governmental services.


Endorser , Eindhoven , the Netherlands
Management Consultant (1996 - 1999)
Emphasizing Management, Communications & Stategy.
Different projects were completed like merger-issues
(Boskalis-Westminster/HBG), internal communication
structures (Justice Department, NEDCAR = Mitsubishi/
Volvo), strategic visions (Heineken Beer), set-up a
new Corporate Communication Group (Boer & Croon
Management Consultants).


ARA/BDDP (TBWA), Rotterdam/Eindhoven , the
Netherlands
Executive Vice-President (1991 - 1996)
Responsible for the world-wide coordination of the
Campina Dairy Products
Account (Holland Canned Milk). Billings US$ 95
million


Publicis , London , United Kingdom
Executive Vice-President (1986 - 1991)
In charge of world-wide coordination of the Philips
Electronics account for Publicis. Billings US$ 250
million.


Publicis , Amsterdam/Eindhoven , the Netherlands
Client Services Director (1984 - 1986)
Responsible for the client-services department (30
people). Responsible for clients like Rabobank,
Renault, L'Oreal, Nestle, Philips Electronics,
Campina Dairy Products, AKZO/Organon.


McCann-Erickson , Amsterdam , the Netherlands
Account Director (1979 - 1984)
Responsible for both international and local clients
like Coca-Cola, General Motors, L'Oréal, Nestlé,
Unilever, Martini & Rossi, Johnny Walker,
Levi's, AEGON, Van Lanschot Private Bankers,
DelMonte, Solvay


Sigma Coatings , Uithoorn , the Netherlands
Product Group Manager (1975 - 1979)
Responsible for DIY-paint brands. Developing and
introducing a new color-scheme and color-computer
for DIY-markets

Education

INSEAD , Fontainebleau , France 1987
MBA in General Management
1 yr course a a post graduate study based upon
previous experiences and studies.

Erasmus University , Rotterdam the Netherlands 1977
Doctorandus (MBA) in Business Management
4 yrs. study. Graduated.

Vrije Universiteit , Amsterdam the Netherlands 1973
Doctorandus (MBA) in Social & Organisational Psych.
4 yr. study. Graduated.

Besides the above mentioned education a number of marketing-communication courses were successfully attended like NIMA A&B (marketing), SRM Reklame (advertising) and ROTA Erkenningsexamen (highest level in Advertising in the Netherlands.

Skills

International background, a strong will to succeed, entrepreneur, communicator, general management as well as marketing comunication management. Experienced in FMCG, B-to-B, Durables & Services, Internal communications, New Media. Genuine advertising man. Furthermore, I have an Indonesian background by birth which is an advantage for working in Asia.

Languages

English
Dutch
German
Bahasa Indonesia
French

Other

In my opinion only a distinguishing positioning and added value together with an outstanding creative integrated solution can improve the competitive edge for a company, product or brand so sales and profit will rise.

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