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Commercial Leader & Change Manager

Work Experience

InBev S.A. (The world’s largest brewer, formerly Interbrew)
Vice President, Business Services Europe Leuven, Belgium Jan 2005 – Feb.2006
Vice President, Business Process, North America (NA) Toronto, Canada May 2003 - Dec 2005
• Tasked with leading major business transformations to create sustainable value. Focusing on process and organizational simplification, integration across functions, markets, and stakeholder management.
• Specific responsibility for transforming the back office functions (transactional processes of Finance, HR, Logistics, and Sales) of InBev's 45 entities across 16 countries in Europe to realize improved service, visibility and cost savings; in North America, leading first Enterprise Resource Planning (ERP).
• Led changeover in reporting lines, and subsequent centralization of over 450 employees in ‘back office’ functions (e.g. payables, receivables, payroll) across 9 countries in West Europe without service interruption and realizing savings >€5.0m better than target.
• Established business case for the full transformation Program, unprecedented in European experience for scope and breadth, with commitment to realize >€100m annual savings at steady state; and won support of InBev Board of Directors to proceed.
• Turned around a delayed, over budget project; and delivered it on time, and within 10% of original budget (2 years, €29m)
• Initiated Global outsourcing of InBev’s Infrastructure services and assets to IBM and BT; achieved year 1 goals towards >€20m annual savings
• Led change of InBev NA towards centralized business model including key improvements organization size and effectiveness, and supply chain efficiencies >€14m annual savings.

Vice President, Business Development and Strategy Toronto, June 2001 - April 2003
• Leading Strategy and Planning, Canadian Operations (€567m EBITDA, 3500 employees); tasked with delivering sustained operating efficiencies, cost control and visibility across business functions and markets; also responsible for business planning, performance management, sales and marketing planning.
• Led the company’s first Economic Value Added (EVA) project on national business; with key results on SKU optimisation, saving 10% of SKUs worth €2.1m; and completed margin pool analysis resulting in redirecting commercial spend on core growth drivers, and commercial spend reductions of 10% or €12m
• Led the integration of national production planning, forecasting and sales analysis; improved fill rates, and lowered finished and WIP inventories resulting in cost savings of >€3.6m annually.

Labatt Breweries (independent corporation until acquired by Interbrew 1996)
Director of Marketing, Ontario Division Toronto, June 1998 - May 2001
Head of Regional & Value Brands, Canada Sept 1996 -May 1999
Manager Premium Brands, & Corporate Trademark, Canada/US Aug 1993 – Aug 1996
Director, Public Affairs, Canada Jan 1987 – May 1991
• Leading Marketing and strategic brand building in largest market including P&L responsibility (€1.4bn turnover, €240m EBIT, €76m Budget, >100 FTE); consumer insight, portfolio management, pricing, creative process (advertising, media), products, packaging and promotion innovation.
• Channel and customer development - Drove a new key account acquisition model that won back top accounts in Canada, with 90% success rate over 2 years, growing sales revenues by 15%.
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• Reversed 10-year decline in sales of Labatt’s flagship brand ‘Labatt Blue’ (€530m sales); and overall Labatt Ontario market performance via innovative promotions and channel expansion Programs.
• Turned around the Discount Segment performance in Western Canada; added 4% market share over 12 months, indirectly removed 2 competitors from the market, and established sustained brand propositions.
• Re-established growth of the Keiths brand in its’ Atlantic Canada home market, and developed the Program to roll it out into Canada/US; result is Keith’s leads category growth for the past 5 years.
• Developed a strategic, integrated Program to reposition the Labatt corporate trademark with internal, external audiences across USA and Canada, successfully aligning stakeholders, executing on budget and achieving significant improvement in consumer perceptions of Trademark(recognition, relevance and appeal).
• Pioneered innovative PR Programs to align Labatt brands with key cultural properties like the now world famous Toronto Film Festival achieving significant improvements in brand awareness and appeal.

Other
Consultant/Lobbyist, C.G. Management and Communications Ottawa, 1986
Research Dir., Task Force – State Enterprise, Ontario Government Toronto, 1985
Liaison Officer, NGOs, United Nations Secretariat New York, USA 1983-84

Education

MBA J. L. Kellogg Graduate School of Management, Northwestern University, Evanston IL USA (1993), Majors in Marketing and International Management

BA Trinity College, University of Toronto, Toronto, ON, Canada (1983), International Relations,
President of the Program’s Student Union in 1982-83

Other Securities Trader, Ontario Securities Inst, Toronto Canada 1989;
Extensive Leadership Training in Toronto, Canada, Colorado, USA, Leuven, Belgium, London, UK
Pricing Strategy, Kellogg Graduate School, Evanston IL USA 1995
Published Study ‘Emergence of venture capital in South East Asia’, Journal Venture Capital 1993
Design, Photography, Ontario College of Art and Design (OCAD), Toronto, Canada 1981-83;
Received Fine Art Scholarship and Acceptance to OCAD

Skills

o Marketing and strategic brand building in consumer driven ‘lifestyle category’, including P&L responsibility (€1.4bn turnover, €241m EBIT, €75.6m Budget, >100 employees); consumer insight, portfolio management, pricing, creative process (advertising, media), products, packaging & promotion innovation.
o Channel & customer development - earning customers’ business and expanding channels, independent & chain through implementation of ‘win-win’ programs creating value for employer, customer & consumers.
o Leading & implementing business turnarounds & transformations (cross- functions, processes, and markets, driving integration and simplification, including stakeholder management) creating sustainableDavid was pleasant and may be helpful …he said to pass his best on to you also. I think he’s just a little bit political?fc value.
o Delivering sustained operating efficiencies, cost control & visibility across business functions & markets.
o Developing successful organizations – within both large (>1000 employees) & small organizations, talent management, cross-functional & cross-cultural governance; successful team building.
o Strategic process & value creation - business planning, performance management, sales and operations planning and commercial spend effectiveness.

Languages

English
French comprehension

Other

• Fashion Design Council, Toronto, Past board member, Co-Chair;
Led a revival of Toronto Fashion Week and Fashion Design Council in Canada through new partnership strategies with
dramatic increase in memberships, and media value.
• Harbourfront Corporation (Toronto’s pre-eminent cultural/arts institute), Toronto, Past Board member
Led strategic planning for new positioning of Canada’s largest multi-cultural institution
• Canadian Film Center, Member fundraising committee
• Toronto Film Festival, Past presenter
• Ontario Speech Foundation, Toronto Past Board member
• Canadian Institute of International Affairs, Member, Co-Chair Programming Committee
• Have lived, worked / studied in 11 cities on 3 continents
• Tennis, Swimming, Music Collection, Reading, DIY, Gardening, Cooking, and Travel

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