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Marketing Director

Work Experience

1994 to 2001:
TEXTRON INC. $11.6 billion revenue, 60,000 employees.
A leading multi-industry company comprising of companies such as Bell Helicopter, Cessna Aircraft, E-Z-GO Golf Cars
1999 to 2001: Textron Golf & Specialty Products, $120 million revenue, 450 employees

Job Title:
International Marketing Director - 1999 to 2001
Sales Manager, Asia Pacific Region - 1994 to 1999

Markets:
Europe, Middle East & Pacific Rim

Achievements:
As the Marketing Director and Sales Manager for this manufacturer of E-Z-GO golf buggies, industrial vehicles and Jacobsen / Ransomes mowers some of my key accomplishments included:
· Research and implementation of a new International product brand strategy.
· The inception and completion of Market Segmentation studies.
· The development of 5-year Strategic Operating Plans
· Implementation of Sales & Marketing initiatives that resulted in over 100% sales growth in 3 years
· Achieved positive market share swings due to the utilisation of proven S&M systems
· Achieved a market leadership position in most Asia Pacific markets
· Identified and pioneered new developing markets
· Identified and set-up 9 new distributors in 2 years
· The successful launch and introduction of new products
· Introduction of lean-supply-chain best practises and margin growth initiatives
· Development and introduction of a Gold Standard training program
· Technical Service Department re-structuring to deliver customer focus
· Production of technical business and aid project publications
· Development of MS Access based customised software for S&M and Customer Service applications.

1993 to 1994:
New Holland, United Kingdom. $5 billion, 18,600 employees

Job Title:
Systems Development Engineer

Achievements:
Successful integration of the Ford and Fiat service reporting systems though the generation of customised software used to capture and code service inputs. The development of this software reduced the level of resource and time required to successfully complete this project.

1988 to 1993:
Ford Motor Co. Tractor Division, United Kingdom

Markets:
Asia Pacific, Africa, Europe

Achievements:
Technical sales assignments for Ford in the initial years focussed on the overseas support of large fleet customers and investigating new product and market opportunities. Through this customer focus market share growth of up to 15% was achieved in countries such as Indonesia, Papua New Guinea, Thailand, Malaysia etc.

In 1991, working as Ford’s representative with the World Bank and EC aid consultants, a successful tractor rehabilitation project in Africa culminated in the production of a tractor rehabilitation publication.

Education

Qualifications & Industrial Training
- BSC degree in Mechanical Engineering
- Engineering Diploma – Distinction
- Finance for non-financial manager
- Effective Marketing Planning
- Professional Selling Skills

Skills

- Market Segmentation and strategic planning
- Dealer / distributor setup and development
- Pioneering of new markets and set-up of sales channels
- Product Management
- Development of stand alone MS Access based Sales & Marketing and Customer Service software packages.
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Languages

English

Other

Through my hard-work ethic, initiative and focus on objectives and deadlines, I have a proven track record for delivering the desired results. I am used to managing a large department as well as complex distribution channels. I have a toolbox of successful sales and marketing (S&M) systems that I have acquired and developed, which I am able to draw from to ensure that the assignment in question is not only completed on-time but also meets or exceeds the clients expectations.

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