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Director of Marketing Solutions

Work Experience

June 2001 – Present
Managing Director, Prexa Marketing Solutions

Formed Prexa to offer marketing consultancy to clients such as technology corporation, Siemens Business Services, Siemens Network Systems, Fujitsu Siemens, Siemens Healthcare Services and Siemens Communications, as well as web marketing agency, Means-Business.com.

Projects include the creation, from scratch, of a web site within an e-procurement portal, sponsored by HM Government. This was achieved in five weeks.

October 2000 – May 2001
Head of Marketing, Level Seas, London

Defined and implemented a marketing strategy for a new global company. Experienced in web marketing, I developed a thumbprint for a phase II website, and built a programme around the multi-faceted needs of investors, potential customers and institutions. Offered “hands-on” expertise to ensure the rapid deployment of the sales strategy, and built the marketing team, plan and budget.

Achievements

Significant press coverage within 60 days of the launch resulted in significant improvement in customer awareness and created sales leads. More than 20 investors were won over by the positive profile LevelSeas gained over its competitors.

Recognised by the industry as the company to watch in what is a traditional sector, being targeted with a groundbreaking product, delivered a new way.

November 1993 – October 2000
European Marketing & Communications Manager, Cargill Europe

Invited to create and head up a high profile marketing and communication department for Cargill’s group of businesses in Europe.

Successfully managed the introduction of US-grown genetically modified food ingredients, resulting in an increase in sales across the portfolio of Cargill products.

Rolled out many programmes successfully throughout Europe, including the eastern countries. This included the high profile re-branding and repositioning of Cargill’s food products in 12 countries.

Dec 1992 – November 1993
Consultant – Marketing and Corporate Communication

Secured clients such as Cargill PLC, Anderson & Lembke, Iggesund Paperboard and Emirates Airline, and advised them in marketing and corporate communication strategy.

June 1989 – Dec 1992
Director of PR Services, Anderson & Lembke, London

Responsible for developing PR services for the agency, and handling international, multi-discipline campaigns for Dow Chemical Corp, Xyrofin, Enso Gutzeit and Iggesund Paperboard. Created successful campaigns for domestic clients including British Glass, ICI Paints, Kerry Foods and Durox, which had positive impact on the bottom line.

Won several awards for “best business pitch”.

July 1988 – June 1989
Senior Account Executive, The Rowland Company, London

Dealt with a wide range of consumer and business clients including The Open College, DHL World-wide, the Hays Group, and BMW dealership, The Cooper Group.

Won award for the best campaign – “The Unsung Hero of The Office Award” – for client DHL.

August 1984 – June 1988
Account Executive, Dunelm Public Relations, London

Joined this agency as office manager, became a trainee account handler, then was promoted to account executive on business accounts including Evergreen Shipping and OT Africa Line.

Education

A levels - English literature, Economics, French
O levels - English literature, english language, french, geography, history

Skills

A customer-focussed marketer with a track record of success, who specialises in developing creative campaigns both on-line and off. Experienced in large corporate and small business, high profile roles. An excellent communicator, who sells ideas, using logic and reason.

Languages

Intermediate french

Other

Experienced in delivering online sites - extranets, intranets, web sites, transaction platforms.

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