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Finance Director

Work Experience

Qualifications: Chartered Institute of Management Accountants, Fellow 1994

Profile:
• Financial and Operational director with multi-national, SME and start-up experience.
• Worked with UK and International management teams
• B2B and B2C experience
• Developed and led high performing professionally skilled multi-discipline teams.
• Experience of raising external finance
• Experience of reporting under UK GAAP, US GAAP and IFRS
• Some M&A experience
• Able to communicate financial and non-financial information to a broad audience.
• Experience of restructuring and continuous process improvement
• Endeavour to stay fit and in 2012 completed a 200km mountainous stage of the Tour de France against the clock


April 2013 – February 2014: MyPhoneClub – CFO & Operations
Providing mobile communication services, lifestyle and business benefits to SME and consumer’s on a fixed cost monthly rolling contract, allowing the customer to increase / decrease handsets and move networks as required.

MPC were an established SME funded by numerous individual investors with a unique business proposition and a high growth plan, counting Staples Limited as a customer and on the cusp of gaining significant market traction. However due to insufficient equity capital being raised the company had no choice but to place itself into voluntary liquidation.

One of the founders of MyPhoneClub was the ex-EMEA CEO of Cendant International Membership Services (now Affinion) he brought me in to perform the role of CFO and Operations thereby enabling him to reduce his commitment to the company. Unfortunately this has not worked out as either of us had expected it to.


1999 – March 2013: Groupe Quintess SARL
Providing marketing solutions and consultancy to create new revenue streams and increase customer retention rates Quintess decided to exit the UK market and closed the company.

I was employed by Quintess as their UK person for all financial, legal, statutory relationships and compliance matters. I have worked simultaneously on a number of their UK initiatives with a variety of investors and management teams, both UK based and international, these are as follows:

Publi B UK Limited, Financial Director
Providing product specific diaries to the fee paying base of major UK banks through direct marketing.

• Installing financial systems, developing reporting, planning and forecasting processes.
• Statutory reporting made under IFRS guidelines
• Successfully demonstrated to HMRC that Publi B was not a thinly capitalised company and as such inter-company loan interest should be an allowable charge against profits.
• Negotiated a challenging contract cancellation, securing six figure compensation

Affinity Financial Networks, Business Development role
Providing voluntary staff benefits and loyalty programmes through custom built and white label websites.

• Promoting Voluntary Staff Benefits to employers.
• Developing the benefits and financial model to make them attractive as a loyalty scheme for the utilities and insurance business sectors.
• Successful in reaching the final selection process for a very large insurance company, the insurance arm of a large bank and large insurance broker.
• On average I achieved a face to face meeting every month.

NetFidelity UK Limited, Director
Providing regulated travel insurances and services across the internet.

• Developed business plans that secured £850K equity investment subject to successful product launch.
• Negotiated contracts with suppliers, prospects and launch partners.
• Applying for and securing Financial Services Authority and Enterprise Investment Scheme approvals
• All Financial and FSA reporting

ADLP UK Limited, Financial Controller
Providing a “Magazine Club” service to various UK banks and other organisations, recruitment by direct mail.

• Brought finance operations in-house providing a higher standard of accuracy and reporting for less cost
• Selected, adapted and installed an integrated Financial and Campaign reporting system
• Automated data extraction from the financial system into the group excel reporting pack
• Reduced the reporting time frame from 12 days to 5 days
• Trained full time replacement

Societe de Prevoyance Bancaire UK Limited, Director
Providing “value added” account packages for small business.

• Installing financial systems and processes, developing reporting, planning and forecasting processes
• Developing product content
• Negotiating supply contracts with known high street names.


1989 - 1999 Cendant International Membership Services (CIMS)
Providing a number of FSA regulated products and benefits for bank customers, were NYSE quoted $4bn t/o. The company had a number of known brands in its portfolio, AVIS Europe, 21st Century Real Estate, Ramada hotels.

During my employment with CIMS I primarily undertook two roles which are detailed below, the second one turning into a twelve month assignment. As the European structure grew I also found myself working on a number of European issues such as:

• Accounting consolidation software selection – decided upon Oracle financials
• Management information reporting,
• Credit card processing
• With my American colleagues establishing an International Financial Services Company based in Dublin to facilitate the treasury requirements of 50 companies in 25 countries in a tax efficient manner.

1998 - 1999 Cresco AB Sweden - FD / GM
Providing localised discount books to sports and charitable organisations on a revenue sharing basis

Following the UK restructuring and my position being made redundant my last role was to validate and detail the company founder’s earn-out who was based in Oslo. However during this process the incumbent MD was released by CIMS and my assignment was extended into a combined FD/GM role with 6 direct and 35 indirect reports across three locations.

• Worked with the marketing teams aligning marketing campaigns with business objectives.
• Developing the financial controllers of each business unit and restructuring the internal reporting line.
• Project managed the Year 2000 planning and compliance.



1989 - 1998 Credit Card Sentinel - Financial Director
Providing credit card protection and emergency assistance services to 3 over million customers.

Initially employed as Company Accountant and promoted to Financial Director. During my tenure the company grew from less than 40 people to over 250, serving 3 million customers, revenues growing from less than £3 million to £25 million, producing 20% net margin and positive cash flow. This growth presented a multitude of challenges in terms of the development of the people, product and processes within the business. As the company grew in addition to financial planning and control, I became responsible for human resources, procurement, data entry and facilities management 75 staff in total. Financial reporting was made under UK and US GAAP standards. Listed first are purely financial achievements, the non-financial ones were equally critical to the success of the company.

Financial
• Negotiated with the DTI and HMCE to reclassify the Sentinel product as “insurance” resulting in the paying of IPT instead of VAT. This resulted in a profit increase equal to 8% of revenues.
• Successfully acquiring a competitor in a £3 million competitive bid situation.
• Successfully dealing with the subsequent DTI and Monopolies and Mergers Commission enquiry.
• Making a significant investment in staff training equal to 5% of staff salaries.
• Raising $21.5m for an un-successful MBO



Non-Financial
• Mentoring my direct reports, encouraging them to do likewise thus developing a deep line of succession.
• Helping to create an award winning organisation recognised for Service Excellence and appearing two consecutive years in Management Today.
• Instrumental in the achievement of ISO 9002 and Investors in People, CCS were very early adopters of these standards and they provided a framework for the development of business processes and staff.
• Project managing the outsourcing of the printing and mailing of over 3 million documents per annum.
• Project managing the fit out of new 12000 square foot premises and subsequent relocation of 150 staff without compromising the businesses 24/7 SLA’s and KPI’s - delivered on budget and on-time.
• Project managing the development and implementation of a fully tested Disaster Recovery Programme
• Championing the business case for the installation of cutting edge Intelligent Character Recognition Scanning.


1985 - 1989: IBM (UK) Limited
Providing disc storage units and banking ATM’s to other IBM marketing organisations

I was recruited as a newly qualified CIMA and re-located my family from the north of England. During my time with IBM I undertook three roles complete with staff responsibilities, these were as follows:

Senior Product Accountant
Responsible for the integrity of product billing, product accounting and ensuring full overhead recovery of the ATM production

Senior Financial Accountant.
Responsible for fixed asset acquisition, disposal and audit. Balance sheet integrity and reporting to UK headquarters and co-ordination of the year-end financial closure

Business Controls Accountant
Responsible for the monthly production of KPI’s and plant risk assessment and the quarterly reporting to EMEA of the plant risk assessment status.


Full employment history prior to 1985 is available if required, references are also available.

Education

became a fellow of CIMA in 1994

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