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Director

Work Experience

August 1995 – October 2005 - Lundbeck Canada Inc., Montreal, QC

02/02 – 10/05 – Regional Sales Director

- based in Montreal Head Office, reported directly to National VP of Sales
- management of pharmaceutical sales force in Western Canada
- actively coached and developed 4 District Sales Managers as direct reports
- effectively managed annual sales operating budget
- instrumental in quarterly and annual business planning with
marketing and sales teams
- created core competencies and other measurement criteria for Sales Managers and representatives
- designed incentive tools – bonuses, contests, incentive trips – to motivate the sales force
- conducted sales meetings that included educational, motivational, and role- playing elements
- increased capacity of sales force from 21 to 37 representatives
- coordinated contract retail pharmacy sales team of 16
- aligned Customer Service as an integral part of the sales and marketing mix
- contributed to 40% sales growth of Celexa
- effectively launched Keppra and increased sales to $5M in 18 months
- expanded the product portfolio through successful launches of Ebixa and Cipralex
- firmly established Lundbeck as a ‘specialist in psychiatry and neurology’ by providing value-added service to these critical specialist customer segments
08/98 – 02/02 – District Sales Manager Vancouver, BC

- accountable for sales quota of $30M in a large geographic area (BC, Alberta, Saskatchewan)
- hired and coached a team of 10 specialist representatives
- increased Celexa business by over 100% each of first 3 years from launch; most successful antidepressant launch in Canada

08/95 – 08/98 – Psychiatric Care Sales Representative Vancouver, BC

- drove $5M in pharmaceutical sales in British Columbia
- built and maintained strong relationships with 150 key customers
- developed opinion leaders for speakers bureau
- successfully established Clopixol as market share leader of 45%

1991 – 1995 - Parke-Davis Inc. (acquired by Pfizer) HQ in Toronto, ON

02/92 – 07/95 – Specialist Representative Vancouver, BC
- promoted pharmaceutical products to medical specialists in Vancouver teaching hospitals
- successfully launched Accupril to 50 key cardiologists
- coordinated field research with leading health institutions for clinical trial

01/91 – 02/92 – Territory Manager Edmonton, AB
- actively managed a sales territory in Edmonton and Northern Alberta
- successfully promoted cardiovascular medications to 200 general practitioners

1988 – 1990 - Bowes Co. Ltd. (division of Westin Foods) Toronto, ON
- sales representative, product manager

1987 – 1988 - McCain Foods Ltd. Calgary, AB
- foodservice sales representative

Education

January 2006 – April 2007 Swiss Business School Zurich, CH
Masters of Business Administration
(General Management)

1982 – 1986 University of Alberta Edmonton, AB
Bachelor of Commerce
(Marketing, Finance)

Skills

• Strong sales and marketing leadership
• Team building expertise
• Budgeting, planning, and executing abilities
• Driven by results
• Entrepreneurial spirit

Languages

fluent English, knowledge of German, French

Other

Proficient in Microsoft Office

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