Flexmanager - Director Marketing

Director Marketing

Work Experience

My Event Theater 04/03 – now
Owner
The Theater is a historic theatre building in Frankfurt erected 1903 where Rosa Luxemburg gave her famous speech against Germany’s entering into the first world war. I had the opportunity to lease the building from the city of Frankfurt and to create my own company within the walls
• marketing the building as new event location, place for conferences and seminars
• establishing an own event management agency to design, plan and perform events
• founding the first business theatre group in Frankfurt supporting the communication needs of companies to employees and customers with theatre means
• marketing the building to theatre groups, musical groups, artist agencies and artist schools
• a list of customers is attached
currently a team of 3 employees, 14 free contractors,

Mercator Software 03/02 – 03/03
Senior Director International Marketing (EMEA & Asia)
In this challenge the main focus was to set up a marketing organisation to enable the company to grow outside America.
Responsibilities:
• analysis and definition of target markets with the countries
• design of a marketing strategy and implementation to attack those targets
• positioning of the company and his products
• sales training
• creation and deployment of sales tools
• implementation of an efficient direct marketing engine to create leads
• build the pipeline for sales
• build partner marketing
• build PR and analyst programme
the team consisted of 11 employees

StorageTek, 12/99 – 12/01
Director of Marketing Central Region
This role was mainly to drive a change management process to change an old traditional mainframe company (8.500 employees, $2,5 bn revenue) with a pure technology story into a new storage solutions company addressing business needs. The task comprised a new positioning, new target segments and new messages, ideas and plans.
• lead regional product marketing
• lead regional marketing communications
• lead regional channel marketing
• lead regional PR and analysts programme
• lead regional direct marketing
• develop and implement the EMEA PR and analysts programme
operation with 14 employees, budget $13 Mio

IDS Scheer AG, 6/99 - 10/99
Director of Marketing
The challenge with Scheer was to transform this company from a local german to an international player in the Business Process Reengineering market and to position it in the e-business boom.

IBM
7/97 - 5/99 Manager Channel Communications IBM EMEA
• running IBM EMEA’s campaigns for and with Business Partners.
• Advertising in print media, radio and TV
• Events (up to 6000 attendees)
• Budget $145 Mio

10/95 - 6/97 Channel Strategy Manager IBM Central Region (D,A,CH)
Leading the taskforce for the design of a hybrid marketing strategy covering all IBM products in Central Europe
• Managing the Steering Committee of local Executives
• Implementing the new strategy
• Leading several teams up to 80 professionals in a single project.

Oracle
6/95 - 9/95 Sales Manager PC Products and Distributors Germany
sales and marketing responsibility for PC product line

6/94 - 5/95 Business Development Manager
responsible for the “go-to-market” of the new Oracle PC product line in Germany

6/93 - 5/94 Marketing Representative HP EMEA
responsible for marketing & sales for the whole product line of Oracle on the HP platforms (hardware and/or operating system) for EMEA
• HP partner of the year EMEA 1994

6/91 - 5/94 Marketing Representative Platform Alliances
responsible for marketing & sales for the whole product line of Oracle on the assigned platforms (hardware and/or operating system)

10/90 - 5/91 Marketing Professional at Oracle Germany
responsible for the external communication of Oracle mainly PR, collateral, advertising, customer magazine, events