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Marketing & Sales Director

Work Experience

Marketing Director, Isle of Man International Broadcasting plc
Responsible for liaison with the venture capitalist backing this new project and for the business plan and marketing strategy.

Marketing Consultant, Lanarkshire Television Ltd
Developed the company’s first marketing plan to position this local television station within the multi-media market and devised a sales training programme

Marketing Director, Scottish Radio Network Sales Ltd
Group sales and marketing company for Scottish Radio Holdings plc;
Researched, devised and formulated new revenue stream based on a Scottish News Internet media service.

Sales & Marketing Director, Radio Clyde Ltd
Devised and implemented growth marketing strategies for Scotland's most consistently successful independent radio station;
Achieved record sales revenue every year since 1985;
Created the financial strength to enable company to acquire almost every radio station in Scotland and Northern Ireland;
P & L responsibility for sponsorship, promotions and creative services;
Successfully applied for renewal of broadcast licence in 1994;
Appointed marketing director of group sales company in 1994.

Business Development Manager, TV-am Ltd
Independent Breakfast Television franchisee
Devised and implemented marketing and communications strategy for promoting the concept of breakfast television to national advertisers.

Education

Education: Brentwood School

Examinations:
GCE O Levels: Pure Maths, Applied Maths, Additional Pure Maths, English, Physics & Geography
GCE A Levels, Pure Maths & Applied Maths

Training:
Negotiating Industrial Sales Contracts 1971 (PA)
Finance & Accounting for Management 1977 (BTSC)
Leadership in Senior Management 1990 (TACK)
Public Relations & Communications 1998 (CIM)
Open Mathematics 1998/99 (OU BSc Degree in Computing)

Skills

Marketing, sales and general management
Communication and presentation
Market analysis, strategic planning and project management
Leadership, man management and team building
P & L management & computer literacy

Languages

English

Other

Professional Qualifications
Fellow of The Institute of Directors 1995
Fellow of Chartered Institute of Marketing 1996
Fellow of The Marketing Society 1997
Chartered Marketer 1998. 1999 & 2000


Non – Executive Directorships
1990 - 1994 North of Scotland Radio Ltd (Northsound Radio)
1979 - 1981 British Posters Ltd
1992 - 1998 The Marketing Society Ltd

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