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Interim Marketing Manager/Director

Work Experience

2015 (present) DI ZABBIA LIMONCELLO - Marketing Manager a.i. - Development 3 year marketing and business plans

2014/15 (4mths) REEN MEDIA - Interim International Sales Director. Responsibility: Start-up market and business development activities for New York Luxury and London Luxury magazines. Set-up and build relationships for new advertiser/partner/agency base in the US and UK.
Highlights: Database with 130 new direct contacts for the US and 90 new direct contacts for the UK market.

2014 (4mths) BRANDWARE - Interim Consultant marketing & sales. Responsibility: Development marketing & sales plan, communication strategy and business development approach for new online brand portal tool and brand management software. Highlights: Launch website and a successful new lead generation (45 new leads, 6 pitches in first month).

2013 (3mths) PRIVATE INVESTOR - Interim Consultant marketing & business development. Responsibility: Market analysis, development business and route-to-market plan for new franchise. Highlights: Finalising a clear recommendation document for market entry decision making.

2011, 2012 MAXXIUM NEDERLAND - Leading Premium Wines & Spirits distributor (70 FTE, €90mln) Marketing Manager 4 reports, Management Team position.
Responsibility: Development and execution of marketing plans, multichannel brand building strategies and sales promotions in order to drive growth. P&L €30mln turnover, budget management, pricing policy, reporting, forecasting. Trade marketing and category management projects with key channel partners in retail, on trade and wholesale incl. Ahold, Makro, Heineken. Marketing communications, PR and events. Managing creative, media, PR agencies. Brand portfolio including domestic brands (Bols, Bokma, Coebergh, Bootz) and global brands (Bols Liqueurs, Bols Vodka, Vaccari Sambucca, Pisang Ambon, Galliano, Strike).
Highlights: New strategy for local spirits portfolio, incl. repackaging and new product introductions in retail. New brand campaign ‘Add Flavour to the World’ for Bols liqueurs, new flavours and channel activation. New brand strategy Bols Corenwyn targeting new consumer groups, incl. social media approach and introducing new products. Development and launch new RTD Coebergh Red Mix in food retail channel.

2007-2011 ENTERTAINMENT ONE BENELUX - Leading filmed entertainment distributor in the Benelux (30 FTE, €30mln)Marketing Director Benelux, 4 reports, Management Team position. Responsibility: Home Entertainment: managing new movie releases and back catalogue DVD/Bluray in retail. P&L €15mln turnover, budget management, pricing policy, reporting, forecasting. Development Benelux marketing and release plans. Marketing communications, PR and events. Managing creative, media, PR agencies. Commercial deals and promotions with key customers incl. Ahold, Kruidvat, Mediamarkt, Blokker, bol.com. Trade marketing, sales drives, product and business development.
Highlights: Development and launch new metal pack product concept: 1.5mln units sold (2007-2010). Launch of +300 new movie releases and back catalogue products on DVD/Blu-ray (2007-2010).

2003-2007 INTERNATIONAL MARQUES - Premium Wines & Spirits distributor in The Netherlands. Brand Manager & Senior Brand Manager. Responsibility: Development and execution of marketing plans and multichannel brand building strategies in order to drive growth. Managing creative, media and PR agencies. A&P budget management and monthly reporting on brand and volume level to international brand owners. Brand portfolio: SKYY Vodka, Grand Marnier, Campari, Crodino, Aperol, Veuve Clicquot, Pommery Champagne, Krug, Rozès Port.
Highlights: Market introduction of SKYY Vodka (+100% yearly volume growth for 2003-2005) and Rozès Port (+400% on volume target in 2004, 2005). Launch new communication campaign Momento Crodino for Crodino incl. new packaging. New brand idea RED DNA by Campari incl. new packaging and multichannel activation. Launch new brand concept French Coffee by Grand Marnier incl. campaigning. Nomination Campari International Award for Excellence in Execution.

2001,2002 HILL&KNOWLTON AMSTERDAM - International strategy & communications agency.Trainee & Junior Consultant Marketing Communications. Responsibility & Highlights: Development communications strategy and execution of marketing communications plans. Account management Vrumona (Heineken company), Kellogg’s, Johnson&Johnson. Introduction of new products and packaging Xi Climax, Kellogg’s and Müller yoghurt.

1999, 2000 EASYMART.NL/BOX-AT-WORK.NL - E-commerce start-up, online supermarket
Marketing & operations manager. Responsibility & Highlights: Concept and webshop development, marketing, promotions, retail, logistics. Development and launch full operational on line supermarket and services concept.

Education

ERASMUS UNIVERSITY ROTTERDAM
1992-2000 MSc Business Administration (Majors: Marketing, Internal Organization)
• Graduation on research about new e-commerce concept in food retail
• Managed and completed research project for Erasmus Food Management Institute (EFMI)

NIJENRODE UNIVERSITY, BREUKELEN
1991-1992 First year BBA program followed

GYMNASIUM CELEANUM, ZWOLLE
1984-1991 Dutch, English, Latin, Mathematics, Statistics, Economics, History

Skills

I am a commercial marketing professional with 12 years of experience in brand, product and marketing management in several positions, including management team. Specific branches: FMCG, Wines & Spirits, Home Entertainment. I am a proven original and creative thinker entering strategic and tactical marketing challenges in order to achieve commercial success. I have a track record in developing new brand strategies, building brands and business by introducing new products and concepts. One of my strengths is to integrate marketing and sales activities in various channels together with sales teams and key channel partners. I am at my best presenting and carrying out a vision or idea with energy and belief, both internally and externally.

Languages

Dutch (native), English (fluent), German (basic)

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