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All Round Marketeer

Work Experience

Verstegen Spices and Sauces, Rotterdam Nov 2009 - Nov 2010
Brand Manager Retail
Responsible for the brand management of the Verstegen retail products. The main goal is to enhance the brand perception of the consumer.
Project leader for introduction of 26 new concepts within the Verstegen Retail brand. Developing a whole new luxury (up-scale) product range, creating new products and new packaging. Writing a marketing plan and a strategic introduction plan, as a base to brief different agencies. Working closely with R&D/ production/ logistics/ finance/ purchase department. Responsible for the marketing communication of the introduction of the new products.



UTO Nederland BV. (Dutch Distillery), Schiedam Jan 2007 – Oct. 2009
Brand Manager Spirits
Responsible (P&L) for the brand management of different luxury brands within UTO Netherlands BV. Experience in retail and out of home (BENELUX).
In General for all the brands: Developing new internet sites, creating in-store promotions, execution of the plans, marketing communication (ALT and BTL), consumer insight etc. Broad experience working with (and briefing), media, PR, event, advertising, design, merchandise, internet and research agencies.


Project leader of various marketing projects e.g.:
NPD project for Sonnema and launch of the pre-mix in Retail
ATL / BTL communication
Responsible for the development of new flavour (line extension)
Successful introduction, distribution short term of 75%
Index pre-mix category for Sonnema 150 (1 year later)
Creating a new communication platform for Joseph Guy
Developing a new (international) communication platform
New brand key, insights and Brand DNA (strategic plan)
Pitching for a new communication agency
Creating an international base for Joseph Guy
Result: New campaign, start retail sales in Belgium with new look and feel.
Writing a strategic plan for the Café Marrakesh Coffee liquor
Create a brand key and brand DNA Responsible for the execution of the plan Below the line activities /POS materials / fairs (trade and consumer)
Creating in-store promotions
Sales increase of 11 % (within two years)
Restyling of Gorter Rum to Estaro Rum
Briefing and working with design agency
Responsible for a smooth transition through marketing communication (BTL)
Creating an international look and feel.
Result: Successful introduction/transition, sales are increasing almost around 100% index (was 95%)

Education

Business Administration Erasmus University Rotterdam 1999-2006
Marketing communication Master thesis: word of mouth marketing

Skills

Confident, creative and highly qualified marketing professional with more than 4 years of distinguish experience in the fast mover consumer marketing. Broad based background encompassed exceptional work ethic and commitment to organizational objectives within a highly competitive and rapid changing marketplace. Proactive manager, team builder and tactical planner with the ability to build and create brands from idea till launch. Experience with (luxury) brand positioning projects, development & execution of integrated communication campaigns, new product development and market research. Team leader and project leader during different national and international projects (P&L responsible).

Core Strengths:


„Z Competitive market analyse
„Z Online marketing
„Z Strategic planning
„Z Experience with luxury brands
„Z Excellent presentation skills
„Z Brand builder
„Z Relationship building
„Z Team-player
„Z ATL & BTL marketing
„Z Leadership qualities

Languages

Dutch - English

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