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Director Sales & Marketing

Work Experience

January 2003 - March 2005
Pendragon Medical AG
Zurich, Switzerland

Vice President Sales, Marketing and Regulatory

Management activities in a growing environment.
Company value in 2004 approx. 100 million Sfr.
As of May 2003 obtained CE Medical devices type 2b certification.
Full time activity in setting up the distribution, finding strategic partners, setting up customer services and providing leadership as one of the key managers.

October 1999 - 2003
Pendragon Medical AG
Zurich, Switzerland

Organization Management Consultant

Development company non Invasive Glucose sensor.
ISO and CE management activities in co-operation with TNO.
Marketing activities related to future distribution partners.
Hiring people needed to successfully develop the products.
Search for financial resources to keep the project going.
Member of management board.
Provide a business plan for the next 5 years.
Provide a realistic budget.
Management activities in a growing environment.
Company value in 2002 approx. 60 million Sfr.
Activities on part time basis.

March 1998 – December 1998
KREATECH Diagnostics B.V.
Amsterdam, The Netherlands

Organization Consultant

Reorganization of Kreatech.
Setup of automation facilities.
Adapt the sales and marketing structure in the International market place and to put KREATECH on the map.
Hiring people needed to successfully market their products.
Set-up a plan for the license sales of their patented products.
Provide a business plan for the next 5 years.
Provide a realistic budget for 1999 and reforecast for Q3 and Q4 1998.

June 1997- February 1998
Nichols Institute Diagnostics B.V.
Nijmegen
The Netherlands

Sales and Marketing Director International
(General Management)

Total organizational responsibility for the 6 European subsidiaries, the European distributors and Asian distributors.
Total sales, marketing, product-support and logistics responsibility.
Sales and marketing strategy development.
Budget planning for the European headquarters, 5 European subsidiaries and the European distributors.
New product launches onto the European markets.
Ca. 17 million $ turnover.
Responsibility for 60 employees in 6 countries.
Member of the SLT (Senior Leadership Team) of Nichols Institute Diagnostics Inc.

January 1997-June 1997
Nichols Institute Diagnostics B.V.
Nijmegen
The Netherlands

Sales and Marketing Director Europe

Total sales, marketing, product-support and logistics responsibility.
Sales and marketing strategy development.
New product launches onto the European markets.
Ca. 17 million $ turnover.
Responsibility for 40 employees in 6 countries.
Budget planning.

March 1991-Dec. 1996
Schiapparelli Biosystems B.V.
Woerden
The Netherlands

International Area Sales Manager (Europe, Asia, Africa and ME) Diagnostic products.

Total sales responsibility.
Sales and marketing strategy developments.
Budget planning.
Responsible for setting up new distributor networks.
Responsible for sales of all Schiapparelli products including the industrial centrifuges (US$ 350.000 per unit).
Project management to set up strategic partnerships.
Ca. 6 million $ turnover.
Responsibility for distributor network in 50 countries.






Dec.1989-March 1991
Pharmacia Diagnostics
Woerden
The Netherlands

International Area Manager (Part of Europe, Asia, Africa and ME) Clinical diagnostic & immune chemistry products

Total sales responsibility to distributor countries.
Sales strategies.
Budget planning.
Support for Pharmacia subsidiaries.

Dec.1986-Dec.1989
Electro-Nucleonics International Ltd.
Adriaan van Bergenstr. 202-208
4811 SW Breda
The Netherlands

International Area Manager (Asia, Africa and ME) Clinical diagnostic & immune chemistry products

Total sales responsibility.
Sales and marketing strategies.
Budget planning.
Responsible for setting up new distributor networks.
Ca. 4 million $ turnover.

January 1984-Nov. 1986
GIBCO / Live Technologies
Breda
The Netherlands

General Sales Manager The Netherlands

Total sales responsibility for the Dutch subsidiary.
Sales and marketing strategies.
Budget planning.
General management tasks.
Field sales management.
Ca. 4 million NLG turnover.
Responsibility for 7 employees.

Sept.1982-January 1984
GIBCO / Live Technologies
Breda
The Netherlands

Technical Sales representative

Recover the Dutch market for cell culture media and sera.
Customer product application training.
Customer advisor.
Area: Amsterdam, Utrecht and North Netherlands.


November 1980-September 1982
Randstad Uitzendbureau
Amsterdam
The Netherlands

Intercedent (Automation personnel)

Responsible for placement of employees for temporary purpose.
Project management.
Human resource activities.
Sales activities to potential customers.
Training potential temps.
Financial administration.
Finding new market segments in emerging automation market.
Started Randstad Data and developed this unit.

June 1978-October 1980
Centraal Laboratorium voor de Bloedtransfusiedienst (CLB)
Amsterdam
The Netherlands

Lab technician (Experimental Immuno-Histopathology)

- Research autoimmune diseases.
- Development of RIA tests for research purpose.
- Cell culture techniques.
- Member of the research (think tank) team.

Education

Education

MAVO and HAVO.
HBO-A Biochemistry and Immunology.
Immunogenetics, biotechnology courses.
Diabetes conferences and courses.
Intercedent (human resources education and law).
Several courses in automation (windows 95, windows 98, Windows 2000, Windows XP, NT 4.0 and Office).
Networking management.
Several sales and marketing courses.
Training in regulations for CE IVD (In Vitro Diagnostics) and MDD (Medical Device Directive).
Training ISO standards including ISO 9000 series and ISO 13485.
Training and experience with FDA regulations.

Skills

General Management, Sales, Marketing & Regulatory affairs

Languages

Dutch, English, German and some French

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