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Marketing Communication Manager

Work Experience

01/2006 – Independent communication consultant
Today bvba

Interim assignment:
ExxonMobil Chemical, EMEAF SA

• Marketing communication consultancy for global polyethylene and oriented propylene films businesses
• Development of brand strategies, brand identities and sales tools (print & web-based); organisation of customer events and international tradeshows (K2007, Interpack, LabelExpo Europe & Americas, etc.).

01/2003 - Client Service Director, Alligence
12/2006
Job description: Client service management & new business development for advertising agency

• Identification of new business opportunities and prospecting on international scale
• Client management with regards to long term operational and strategic needs
• Development of online and offline communication strategies and tools
• Monitoring of creative and technical production processes
• Responsibility for forecasting, P&L and long term client profitability
• Provide day-to-day leadership, coaching and mentoring to 4 account executives

Accounts:
- Bombardier Recreational Products Europe
- ExxonMobil Chemical
- ExxonMobil Chemical Films Europe
- European Crop Protection Association (ECPA)
- European Chemical Industry Council (CEFIC)
- European Disposable and Nonwoven Association (Edana)
- EVAL Europe (Kuraray)
- Punch International
- Punch Graphix (Xeikon, basysPrint)
- Esko-Graphics



11 – 12/2002 Marcom consultancy assignment, ExxonMobil Chemical, – 12/2002 Santoprene Specialty Products Division



08/2000 – Account Manager, Vintage Productions
11/2002
Job description: New business development for advertising agency

• Identification of new business opportunities and prospecting on European scale
• Handling of client relations with regards to long term operational and strategic needs
• Participation in the development of communication strategies and creative concepts
• Project management for the creation and production of on- and offline communication tools, exhibitions, events, etc.
• Negotiations with suppliers with the objective to ensure quality and increase profitability
• Responsibility for forecasting and long term client profitability
• Coaching of 3 account executives

Accounts:
- Bombardier Recreational Products Europe
- ExxonMobil Chemical
- Advanced Elastomer Systems
- Emerson Process Management (CSI)
- Nitto Denko Europe
- EVAL Europe (Kuraray)
- Mitsui Chemicals Europe
- Sony Displays Europe
- Case Logic Europe
- The Port of Antwerp
- Tennant Europe


12/1998 - District Manager, ETAM Development
07/2000
Job description: Follow-up of 15 shops of the brand 1.2.3 (pret-à-porter) in Belgium, Luxemburg and Germany

• Commercial and operational follow-up of the shops
• Coaching and motivation of shop managers with regards to the management of the shop and sales persons
• Recruitment, motivation and follow-up of sales teams (70 persons)
• Establishment of a marketing- and communication strategy for the German market
• Development of commercial campaigns to support the shops in collaboration with external partners
• Responsibility for budgets, P&L, etc.




12/1997 – Sales Manager, Concentra Graphical Group
11/1998
Job description: New business development on the German market

• Gathering and analysis of market information and tendencies
• Establishment and implementation of a sales strategy for Germany
• Sales of print services (sheet-fed, web-offset and rotogravure) to Key Accounts in Germany
• Coaching and motivation of 2 sales representatives
• Project management and internal co-ordination of all projects



03/1995 – Field Sales Manager, Vendex International
11/1997
Job description: Expansion of retail chain ‘Lederland’ (furniture) in Germany, Austria and Eastern-Europe

• Follow-up of existing shops in Belgium
• Establishment of a sales & marketing plan for Germany, Austria and Eastern-Europe
• Market and market potential analyses on national and local level for new shop implantations
• Project management for new shop openings
• Selection, motivation and coaching of franchise partners
• Commercial and financial follow-up of the shops
• Development of commercial campaigns to support the shops on local level
• Budget planning and control of rentability

Education

03/1991 - 09/1995 Studies economics University Bielefeld (D),
Specialisation: Marketing + Human Resources Management
08/1990 - 02/1991 Stay in Australia & New Zealand
01/1988 - 07/1990 Apprenticeship ‘Werbekaufmann (advertising specialist)’, Agency Karius & Partner (D)
09/1987 - 12/1987 Military services in Germany
09/1978 - 07/1987 Gymnasium Renningen (D)

Skills

Communication professional with experience in international B2B communication.

Specialties:
branding, brand identity, integrated marketing communications, e-communications, project management, vendor network management, creative development.

Languages

Languages:
German Mother tongue
Dutch Very good (written + spoken)
English Very good (written + spoken)
French Good (written + spoken)

Other

• 8 years of B2B communication for various industries and 6 years of retail experience
• A ‘can do’ approach, positive attitude and ability to handle a dynamic environment and prioritise workload
• Excellent communication and presentation skills
• Excellent interpersonal skills to develop relationships with internal or external key partners
• Team worker with ability to lead a team, well organised, stress resistant with client, quality and solution focused attitude
• A confident decision maker with effective persuasion skills
• Experience with creative process for print and web; knowledge of graphical production chain and processes
• Fully proficient in Microsoft Office (MS Word, MS Excel, MS Powerpoint), familiarity with Adobe Acrobat, Photoshop and Illustrator
• Very good knowledge of IT business applications such as content management systems, cross-media-publishing solutions for websites, extranets, presentation modules, etc.
• Availability of network of partners in advertising, e-comm and graphical industry

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