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Marketing Manager, Sales Manager

Work Experience

December 2005¡V July 2007 Del Monte Fresh Produce Int. Inc. Monaco
Regional Marketing Manager Europe, Africa, Middle East

*Responsible for strategy and heading all marketing activities across the companies¡¦ international structure. Reporting into Vice President Sales & Marketing EAME.
*Identifying, evaluating and pursuing business opportunities across the brand portfolio in Europe, Middle East and Africa.
*Building close co-operations with local General Managers to roll out the brand consistently in all markets.
*Heading the cross-country team consisting of the marketing executives in local markets.
*Project manager of all international marketing projects (product and advertisement development, media planning, market research, P.R.).
*Launches: Gold Pineapple Juice Range, Del Monte Smoothies, prepared fruit in cups, core juice range new packaging design. Execution of Del Monte brand image TV/print campaign. Development of European pineapple press campaign.

July 2003¡VNovember 2005 H.J. Heinz ¡V Foodservice Zeist, the Netherlands
Product Group Manager sauces, condiments & bread toppings Northern Europe

*Development of Heinz sauces and local Dutch bread toppings brand DeRuijter in the out-of-home market.
*1 direct report.
*Responsible for development out-of-home strategy.
*Launches: Heinz Salad Dressings, SqueezMe portions, Sauce Grid.
*Usage & Attitude study focussed on the consumer of sauces.
*Creation of brand support material and promotions for each relevant channel
(quick-service, petrol, restaurants, catering).
*Building co-operations with partner companies and key accounts
(Burger King, Compass, Ryanair, Farm Frites).
March 2001 ¡V June 2003 H.J. Heinz ¡V Retail division Zeist, the Netherlands

Senior Product Manager Sauces (May 2002 ¡V June 2003)
Product Manager Sauces (March 2001 ¡V April 2002)

*Responsible for idea generation, concept/product development
and advertisement development.
*Development of new Heinz brand vision & strategy.
*Part of international brand team Heinz.
*Launches: Heinz condiment sauces, kids ketchup, curry sauce, Heinz-Lays chips ketchup flavour.
*Growth ketchup TK market share to 61% (record height).

March 1997 ¡V February 2001 Marfo/Martinair Food B.V. Lelystad, the Netherlands
Manager Sales & Marketing

*Responsible for international sales of frozen food to airline foodservice market.
*Turnover responsibility £á 17 million in international airline accounts.
*3 direct reports.
*Acquired several new accounts (Alitalia, American Airlines, XL Airways).
*Created new product development process and new corporate image.

Account Manager (Marfo/Martinair Food B.V.)
*Responsible for sales of private label frozen food to national retail and foodservice market.

Commercial Assistant (Marfo/Martinair Food B.V.)
*Managing the development of tailor-made frozen food for national & international customers.

Education

1993¡V1996 VU University Amsterdam, The Netherlands
*Master degree in Culture, Organization & Management
*Additional subjects: business economics, mass communication

1988- 1993 Hogeschool Utrecht, The Netherlands
(University of Applied Sciences) *Bachelor degree International Business and Management Studies
*Specialisation: marketing
*Traineeship in Tabacalera S.A. (6 months):Madrid, Spain
Feasibility study & business plan for entering the East European tobacco market
*Other activities: member and coach of rowing team (U.S.R. Triton)
*Italian language & culture course (6 months) Florence, Italy

1982- 1988 De Randijk, Nieuwegein, the Netherlands *Secondary School, HAVO

Skills

*Solid, analytical, action driven
*Strong in leading multiple culture teams/projects *Experienced in international fmcg environment

Languages

Language skills:
*Dutch: native language
*English: fluent
ƒÞ Spanish: good
ƒÞ Italian, French, German: average

Other

Charted Institute of Marketing (2001 -2002, UK):
*Strategic marketing
*Developing brands & new product development

Other business courses:
*Effective Communication (2003, De Baak)
*Kids-marketing (2002, Kidwise)
*Influencing skills (2002, Vergouwen Overduijn)
*Category management (2001, AC Nielsen)
*Effective leadership (1999-2000, in-company training)
*NIMA B (Marketing Management) (1999, IPB)

*Guest speaker in MBA course on IUM (2006, International University Monaco).

*Speaker on seminar ¡§Trends in Kids-marketing¡¨ (2001, Euroforum).

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