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Communication Consultant

Work Experience

Profile
Marketing & communication consultant, strategy development, brand positioning, team leader of through-the-line campaigns, managing project teams, coaching on-the-job.

Experience

Interim Sr Communication consultant, UPC Feb-June 13 and Jan-May 14
Managing below the line activities for the b-to-c market (acquisition and up-sell). Development of effective online and offline campaigns focused on generating traffic and increasing sales conversion. Briefing agencies and internal studio. Project and budget management.

Marketing and Communication consultant, Nov-Dec 12
Defining a brand positioning strategy for Hof van Saksen (part of Landal GreenParks). Conducting market research, consumer research and trend analysis. Translating the marketing strategy into brand ideas.

Sr. Marketeer a.i. , PostNL Den Haag, Mei-Juli 12
Responsible for marketing activities of KaartWereld (consumer web shop) and PostNL e-Commerce website (b2b). Development of communication plan and calendar for KaartWereld. Development and production of the new website for e-Commerce Services.

Communication Manager a.i. , PostNL Den Haag, Jan 12 – April 12
Responsible for the development and production of communication campaigns for the E-commerce business of PostNL (B2C & B2B). Managing a team of communication professionals (3fte). Safeguarding the brand identity guidelines. Managing and evaluating external agencies. Main projects: introduction campaign for Postbike, launch of the renewed web shop Kaartwereld.nl, development of customer migration communication plan.


Student coach, Hogeschool van Amsterdam and The New School, Apr 10 – present Coaching and judging students writing their final paper. Specialization: Marketing, Advertising and Communications.

Interim Marketing Manager, MTV Networks, Aug 08 – Dec 08
Development and implementation of marketing and communication strategies for broadcast channel Comedy Central. Directing media campaigns. Coaching and managing 2 fte.

Interim Unit Manager, Young Works, Feb 08 – May 08
Restructuring and leading the advertising department in a specialized agency for youth communication. Coaching and managing 12 fte. Acquisition of projects and clients.

Sr. Communication Consultant a.i., KPN (telecom), Nov 07- Jan 08
Accountable for marketing communications of KPN Internet business unit. Development and implementation of communication plan Q1.

Interim Marketing Manager, MTV Networks, Mar 07- Jul 07 Responsible for development and implementation of marketing plans for broadcast channel Nickelodeon (Kids TV). Leader of the Kids Choice Awards 2007 team: large scale event and TV program.

Advertising Manager a.i., Dell, Jan 07-Feb 07
Responsible for development and execution of offline advertising campaigns. Media planning and budget management. ROI-analysis and optimization of advertising activities.

Interim Marketing Manager., MTV Networks, Feb 06-Oct 06 Responsible for marketing and communication strategy of broadcast channel Nickelodeon. Personal coaching and training of the Marketing Executive.

Client Service Director, McCann-Erickson, 2003-2005
Head of the account department (12 fte) and member of the Management Team. Leading strategy and concept development for integrated marketing communication projects, advising on optimal communication mix. Project leader for brainstorming and brand positioning sessions. Clients: Microsoft, Mastercard, OLA.

Brand Director, McCann-Erickon, 1998-2003
Head of large accounts such as Bacardi-Martini, OLA, Microsoft, L’Oréal en Nescafé. Development of advertising campaigns. Managing the account team of 6 fte. New Business activities.


Account Manager, McCann-Erickson, 1991-1998
Coordinating concept development and execution of advertising, direct marketing, sales promotion, sponsored magazines and event marketing projects. Main accounts: Opel (General Motors), Bacardi-Martini, Coca-Cola. Managing and coaching Account Executives.

Product Manager, Citroen Nederland, 1989-1991
Developing and implementing price, promotion and communication strategies for the carline Citroën AX.

Education

980-1986 Pre-university education (VWO) at 
 Hervormd Lyceum West Amsterdam
1986-1989 School of Economics (HES) Amsterdam
Bachelor degree
1993 SRM Marketing Communications A Amsterdam
1995 SRM Marketing Communications B Amsterdam
1997 McED Creative Thinking France
1998 SRM-Brainboxing Amsterdam
1999 McED Leadership Development New York

Skills

Marketing & Communication strategy, Integrated Marketing Communications Planning, Creative problem-solving, Project Management, Team Management, Coaching students and communication professionals.

Languages

Dutch - native
English - fluent
German - good
French - reasonable

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