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Marketing manager

Work Experience

MARKETING MANAGER
SIP Group Loughborough
03-09/2005 Contract
Machine Tools Company

Recruited to provide marketing expertise and strategic development to move company forward. My responsibilities included: -


· Marketing Strategy
· Sales Promotion & Advertising
· Website development
· Marketing Plan
· Sales Support
· Corporate Identity and collateral.
· Media liaison and press releases.
· Internal Communications

MARKETING AND COMMUNICATIONS MANAGER
The SMMT Automotive Academy Birmingham 2004 – contract ended 02/05
Training & Skill Development Company

One of four senior managers responsible for the launch and development of this new government initiative. My role was to provide strategic direction as regards marketing and communications and to establish the brand and profile of the company. Responsibilities included: -


· Marketing Strategy
· Website development
· Marketing Plan
· Corporate Identity and collateral.
· Media liaison and press releases.
· Internal Communications


MARKETING MANAGER
Blue Fountain Systems Liverpool 2002-2003
IT Development Company

As a member of the senior management team, my role was to plan and coordinate the strategic development of the company through marketing initiatives and planning. My responsibilities included: -


· Marketing Strategy
· Sales Promotion and Advertising
· Internal Communications
· Internet and Intranet
· Marketing Plan
· Market Research
· Direct Mail
· Sales Support Initiatives
· Media liaison and press releases.
· Corporate Identity

PUBLICITY MANAGER
Quinton Hazell plc Nuneaton 1986-2002
Automotive Component Manufacturers

Responsible for: -

· All Group Corporate Communication issues (11 European offices and 1 in Singapore)
· Control of all aspects of Sales Promotion and Advertising
· Development of Marketing Strategic Initiatives
· Planning and development of international trade exhibitions.
· Organisation and operation of international incentive and motivation programmes.
· Monitoring press information and competitor activity
· Sales Support Initiatives
· Product re-launch and re-branding
· Development and control of all corporate identity issues.
· Copywriting of brochures, press releases and promotional material
· Development and operation of Internet web site and e-commerce facility
· Market research and competitor analysis.
· Customer Relationship Management (CRM) programme development.

PUBLICITY MANAGER
Forticrete Ltd Liverpool 1979-1986
Architectural Masonry Manufacturers
Responsible for: -


· Production of Technical Literature and Advertising Campaigns
· Audio Visual presentations and conferences
· Sales statistics and analysis
· New Product development
· Organising and planning of major industry award scheme
· Control of 6-figure budget
· Market research and competitor analysis.
· Corporate Identity


ADVERTISING SERVICES MANAGER
John Morrell & Co Liverpool 1973-1979
FMCG –Canned and Packaged Foods
Responsible for: -


· Television Campaign for Spring Foods
· Design & Layout
· Package Design
· Brand redevelopment and relaunch
· In-house printing department
· Launch of 11 New product brands

Education

Diploma in Art & Design (Dip AD) 1973 (BA equivalent)

Member of the Chartered Institute of Marketing 1979
Member of the Chartered Institute of Public Relations 1992

Skills

My management skills are in corporate, strategic and internal communications, CRM, marcomms, P.R., market research, direct mail, exhibitions and event management. My strong points are in organisation and administration and with ability to 'make things happen'. I have multi-sector experience covering the whole marketing mix and have over 30 years management experience running my own departments and working with people at all levels. I have been responsible for budgets in excess of £1.5 million.

Languages

English

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