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Interim Marketing Manager - CIM qualified

Work Experience

Career Marketing Consultant - Strategic & Internet Marketing
Dec 02, Marketing, United Kingdom & France

- Managed my own marketing consultancy company, with clients in the UK and France.
- Services: action oriented marketing plan, lead generation, marketing audit, e-marketing plan, email marketing, acting and interim marketing manager.
- Created industry specific, multi-faceted Internet marketing campaigns, including web site makeover, copy-writing, search engine optimisation, e-newsletters and email campaigns.
- Developed marketing strategies to find new sources of leads. Managed PR campaigns, and the production of promotional material.


European Marketing and Communication Manager
Mar 01 to Nov 02, Solit e-business & enterprise software, Europe & South Africa

- Improved the visibility of products and services in the European market with a new marketing strategy. I also forged new relationships with channel partners, distributors, journalists and PR agencies.
- Increased the web site traffic by 600% in 8 months which generated substantial new leads and business. I achieved this by managing the redesign of the corporate web site.
- Strengthened the corporate brand in the European market by introducing a comprehensive communication strategy. This incorporated a review of existing communication channels/materials and produced an increase in overall visibility.
- Successfully launched a new ERP solution in Europe. I produced product brochures, organised promotional events, developed an e-newsletter (subscription 1000+), and managed European press and analyst events ¡V ensuring the launch was covered in key publications.
- Managed all aspects of company communications including PR campaigns, press releases, customer testimonials, newsletters, interviews with analysts and editors, advertising campaigns, etc.


UK Marketing & Communication Manager
Oct 97 to Jan 01 Wonderware , UK

- Delivered 25% company growth objectives by implementing a comprehensive UK marketing strategy. Including objectives, milestones, budgets and product positioning.
- Improved lead generation by 30% by creating and implementing new prospecting tools and databases. I developed these tools for the European marketing teams in Germany, Ireland, France and the Netherlands.
- Supported the sales activities by organising and attending a programme of events including: exhibitions, seminars, press launches, customer training and conferences.
- Set up co-marketing activities with key partners, such as IBM and Microsoft to increase brand awareness, sales and leads generation. Partnerships extended to other European countries with implementation of the most successful campaigns.
- Maintained a healthy pipeline by managing, motivating and prioritising the work for the marketing and telemarketing teams.
- Worked with external agencies to deliver marketing collaterals on time and on budget, including: customer videos, CD based product demonstrations, advertising campaigns and product literature.

Education

- Member of the Chartered Institute of Marketing (CIM)
- Chartered Institute of Marketing E-Marketing Award
- M.B.A. Master of Business and Administration ¡V Coventry University, UK (Subjects: International Marketing, Strategic Management)
- M.S.G. Master of Management Sciences, Caen University

Skills

Microsoft Office, Act2000, WebPosition Gold

Languages

Fluent French & English, conversational Spanish

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