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Managing Director

Work Experience

EXPERIENCE


CIRSA Amusement Corporation, Barcelona, Spain
Cirsa Amusement Corporation is the leisure and entertainment division (one of the six divisions in total) of Cirsa Business Corporation, the multinational and multi-billion Euro gambling and entertainment group. Cirsa Amusement manages and operates FEC (Family Entertainment Centers) in Spain, Portugal, France and Sweden. The division generated sales of over € 20 million in 2001 and the total size of the team exceeds 400 people including staff, coordinators, managers, technical team and HQ executives.


January 2002 Director General (Managing Director)
· Maximum responsibility over P&L of the Division
· Hired directly by Vice-President of the Cirsa Corporation with the mission to turn-around the Division.
· Conducted in-depth market study of customers, employees and competitors.
· Designed 3 year Strategic Plan for the Division.
· Downsized organization via disposal of non-performing assets (centers).
· Decided to re-brand and re-focus all centers to improve results.
· Created the “Nex Youth Nation” brand
· Changed 80% of management team, hiring top executives from the entertainment/ fast-food sector
· Day-to-day management of 12 Senior managers and ultimate responsibility of team of over 500 people, mostly very young employees.
· Direct reporting to the Board of the Cirsa Corporation
· Started and leaded cultural change, from a “command & control” style to an empowered organization
· Implemented new Operational Processes and Procedures
· Enlisted key sponsors such as Coca-Cola, Heineken, Microsoft X-Box and Nokia
· Designed new performance appraisal and remuneration systems for all employees
· Managed to turn around results from – 2,5 M € in EBIDTA to + 3,2 M €




LeatherXchange, Barcelona, Spain
LeatherXchange is The Service Provider for the leather and footwear industry. In only two years, LeatherXchange secured two rounds of finance, opened 11 international offices, acquired flagship customers like Nike, Reebok and Adidas and survived the technology and dotcom crisis. LeatherXchange expects to be profitable in Q4 2003.

November 2000 Clienting Leader (V.P. Marketing & Sales)
· Promoted from Marketing Director position in October 2000
· Recruited, managed, assessed, retained, and developed all key sales executives
· Leaded a team of 35 sales and marketing executives in 12 countries (mostly Asia)
· Responsible for Commercial Strategy and Execution at a global level
· Sales Management: remuneration, commission structure, reporting, sales process
· Marketing Management: CRM, Market Research, Marketing Communication & PR
· Responsible for designing and implementing Pricing Strategy
· Executive Committee and Board member along with CEO and CFO
· Instrumental in securing Euro 19,5 million of investment (June 2001 )

February. 2000 Marketing Director
· Co-Defined Value Proposition, Company Values, Mission & Vision
· Instrumental in Brand Creation and leaded Brand Launching Program
· Defined Marketing and Communication Program. Selected Agencies.
· Organized all product and service launches / Designed Pricing Strategy
· Member of the Executive Committee along with CEO, CFO, COO


January 1999 AMC Entertainment Europe
AMC is the leader in theatrical cinema exhibition in the USA. Exporting its successful megaplex strategy, AMC started its expansion in Europe in 1998.

Marketing Director Europe
· Promoted from Marketing Director position
· Organized megaplex launches in Spain, France, UK and Sweden
· Responsible for European Marketing Plan & Budgets
· Reported Directly to European COO, President. Executive Committee Member
· Instrumental in European Sponsorship Program (Coca-Cola, Nestlé, Luthfansa..)
· Positioned three cinemas in the European top 20 Sales List


January 1998 Marketing Director Spain
· Launched Megaplex cinemas in Barcelona (Parc Vallès) and Madrid (Heron City)
· Designed and executed Marketing Plan for both megaplexes
· Developed first-ever Sponsorship Plan at AMC. Secured sponsorships contracts from Coca-Cola, Nestle, Telefonica Movistar, Campofrio, San Miguel
· Broke record in AMC history of ancillary revenues for a single megaplex
· Placed AMC Parc Valles 24 as one of the top 3 highest grossing theatres in Spain






June 1996 - Port Aventura, Salou, Spain
Port Aventura is the leading theme park in Spain and number two in Europe. Attracting more than three million visitors per season, it has among its current shareholders Vivendi Universal and leading financial institution ”la Caixa”

Deputy Commercial Director
· Assisted Commercial Director in leading a team of 30 Marketing & Sales executives
· Co-Managed Marketing Budget of aprox. Million 1,500 Ptas ( € 9 M )
· Directly responsible of Sponsorship Plan: established and maintained relationships with Coca-Cola, Nestle, Kodak, Wolswagen, Peugeot
· Created first-ever Educational Program about Port Aventura for children
· Directly managed strategic entrance in the French, Russian tourism markets
· Participated in company wide Knowledge Management program
· Involved in the first ever Internet Plan for Port Aventura




June 1994 Golf Fontanals de Cerdanya Girona, Spain

Marketing & Sales Director
· Developed the marketing and commercial plan for the resort’s growth strategy, which increased revenues by 1000% (from 60 to 600 members).
· Managed a team of four sales executives
· Negotiated partnership with financial institution “La Caixa” in order to offer membership fee financing. Launched communication plan for this promotion.
· Designed initial Marketing Plan for real estate business of the resort
· Developed first ever CRM database and program for Golf Fontanals de Cerdanya

Education

May 1993 Saint-Louis University, St. Louis, MO, USA
Bachelor of Arts: Communication (Cum Laude)

Skills

· Proficient user of main Microsoft Windows Applications
· Heavy Internet User. Keen interest in digital technology.
· Speaker at several leading conferences in various sectors
· Guest speaker at business school classes in IESE and ESADE

Languages

· Bilingual Spanish/ English. Excellent French (spoken &written)

Other

· Enjoy tennis, golf, fitness, gastronomy, new technology, music/literature/ cinema
· Avid traveler: visited more than 40 countries in four continents
· Avid reader: subscribes to several business publications and average 1 book/week
· Member of NGO organization “Medicos Sin Fronteras”
· References Available Upon Request

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