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Interim manager

Work Experience

KEY QUALIFICATIONS AND EXPERIENCE

* BUSINESS PLANNING SPECIALIST - OVER 800 PLANS COMPLETED 75000 ANALYSED VIA WEB SITE SYSTEM. 20 YEARS ASSISTING ESTABLISHED COMPANIES/ START UPS

* MARKETING AND INTERNATIONAL MARKETING EXPERIENCE AS CONSULTANT AND LINE MANAGER WITH BLUE CHIP MULTINATIONALS.

* SUBSTANTIAL TRAINING EXPERIENCE THROUGHOUT EUROPE AT GRADUATE AND PRACTITIONER LEVELS (12 BOOKS PUBLISHED, TRANSLATED INTO 8 LANGUAGES)

EMPLOYMENT

1983 – current. Associates. Senior Partner with 13 employees. German office. Developing business planning models, creating effective business plans for corporate sector in UK and internationally. Working with five major clients - National Westminster Bank, Standard Chartered, Commerzbank, ABN Amro and Wells Fargo on analysing investment opportunities, and monitoring business across Europe.

1991-1996 Publisher, Market India. Trade magazine for Indian trade with Europe. Consultancy activity with major Indian companies (Tata and Birla) in developing business in Europe. Assisting European companies in establishing production and sales units in India

Years within firm: 20

Key qualifications: Expert in business planning, business plan analysis (web site model only one in existence). Well regarded trainer on business planning, marketing, international marketing and management of innovation.

Specific country experience:

Middle East: Bahrein, Qatar, Kuwait, Iran, UAE, Saudi Arabia, Jordan, Oman
Africa: Egypt, Libya, Botswana, Kenya, Tanzania, Uganda, South Africa
Europe: France, Germany, Belgium, Spain, Portugal, Italy, Switzerland, Denmark, Austria, Finland, Latvia, Poland, Hungary, Slovakia, Turkey
Far East: India., Pakistan, Sri Lanka, Malaysia, Thailand, Singapore, Indonesia, Phillipines, Australia, New Zealand, Hong Kong., Japan, Korea, China, Taiwan.
Americas: USA

Work with specific groups

14.1 Aid / governmental organisations

2000- 2002 Commonwealth Secretariat programme to develop business planning material for web site. 12 countries to be visited in 3 phase development.

1997- 1998 Work with Commonwealth Secretariat on developing international trade for industry in Botswana - consumer products, leather, textiles, assembly operations. Team leader

1993-1996. Working with Trade Development Organisations in India (textiles, chemicals, handicrafts) in developing policies towards trade maximisation in Europe. Team leader

1990-1992. Project management training and reporting system development for IAEA in Vienna. Team leader.

1987-1991 Small business development in Russia, Hungary and Poland for EU. Team leader.

14.2 Multinational employment

1980-83 Grand Metropolitan. Responsible for drinks division development in Europe and Middle East. Visited Egypt, Morocco, Tunisia, Middle East to develop marketing and business policy.

1979-80 Mars. Marketing manager responsible for development of catering products - Europe

1975-1978 Unilever. a) Sales office development in Middle East (Bahrein/ Quatar). Responsibility for Unilever products - foods, detergents, industrial chemicals. b) Product management responsibility UK Development of marketing campaigns, packaging, product development.

Interim management

2002 – Current. Development work for ASF, a finance provider for the SME sector. Creating market offering, designing web site, creating business plan. Shortly to be made director.

2000- Current. Director Developing portal for SME operation. Responsibilities – development of content, creation of business plan, definition of marketing mix, creation of monitoring and information system.

1995-97 Sandtech AG German software company. Marketing and sales development

Various roles in start up operations – software, telecommunications, leather, footwear.

Academic teaching

Cranfield University (external courses – Business planning)
Reading MBA (Managing Organisational Environment)
Surrey MBA (Marketing, International Marketing, Strategy)
Bath MBA (Innovation)
Various German institutes (International Marketing)

Publications:

SPREADSHEET MARKETING. Models for marketing professionals. Gower 1986

HANDBOOK OF RETAILING (Ed). Detailed analysis of retailing, with coverage of property factors, strategy, distribution, technology, locational design, case studies. (Translated into Malay). Gower 1988.

A BUSINESS PLAN. Small business planning manual. Founding publication of Pitman Small Business Series. Included in top 100 business books for three years. (Translated into Spanish, Portuguese, Latvian, Polish, French, Hungarian, Malay). Pitman 1987 - Currently in 3rd edition. MARKETING OVERSEAS. Basic student text on international marketing. Pitman 1987

UNDERSTANDING MARKETING. Basic student text on marketing (Translated into Spanish). Harper and Row 1988.

CASES IN MARKETING TECHNIQUES. Detailed case studies for training graduate students and practitioners in marketing. Paul Chapman Publishing 1988

CASES IN GLOBAL STRATEGY. Detailed case studies for training graduate students and practitioners in international marketing. Elm Publication 1992

MODERN SALES MANAGEMENT. Sales management text for training sales management practitioners and graduate students. Macmillan 1988

MANAGING DISTRIBUTION AND CHANGE. Detailed analysis of the importance of distribution to manufacturing companies. (Translated into Spanish). John Wiley 1989.

INNOVATION STRATEGY. Structured approach to the identification of innovation opportunities and implementation. Prentice Hall (Translated into Spanish)

1993 CAN YOU MANAGE? Structured training manual for management, accompanied by computer based teaching material. (Translated into Russian) Training Publications 1993

1994.CAN YOU MARKET? Structured training manual for marketing skills development, accompanied by computer based teaching material. Training Publications 1994.

Education

BA (Oxon) Life sciences
MA (OXON) Life sciences
PHD in Zoology

Skills

Project management, extensive computer applications, start up and business creation. Selling and marketing expertise

Languages

French
German
English

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