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Interim manager

Work Experience

EXPERIENCE
2005 – today Senior Consultant (based on an art project )
Phenix Project, Belgacom, Feelosohy (Oekranië), Archetype,
Panache, Greet Training, Geert Leroy, Remedent, Alfacam etc
2004 -2005 Export Director Europe Kim’s Chocolates Belgium
Develop strategy and new business in Europe in private label
for premium chocolate bars and pralines.
Sales +25% and increase of profit margin.
Develop plan for branded products for home market.
2003 -2004 Sales Director Wattplus (ad interim)
Energy provider in Belgium. Challenger for old monopolist.
Start up company. B2B and B2C.
20 FTE in commercial department.
Market strategy of indirect sales through 500 independent dealers (telecom, photo, hi-fi and electricity equipment shops).
Special projects like door to door, telesales and party selling
Set up networks for B2B sales
2001 – 2002 Director Marco Ltd, Riga-Latvia (ad interim)
Baltic states
Fashion retailer with brands like Benetton, Zarra, Mexx, Mango, Esprit, Lee Wrangler in 25 shops.
Develop commercial strategy
Create good structure and organisation for future growth.
1994 - 2000 Business unit mgr Leerdammer Belgium (Profit/loss Resp)
(Part of the group Wessanen based in Holland)
Fast Moving Consumer Goods, with high brand awareness, such as Leerdammer cheese
Started as a pioneer. Through study of the market potential established a profitable and independent Business Unit (20 FTE)
Intensive research on the brand and the brand values guiding to
important investments in marketing. This resulted within a high competitive market in a more than average hausse of the turnover, profit and market share.
Projects for Europe at the Executive Board:
1996 Corporate Communications and Logistics
1997 Introduction of the balanced scorecard
1998 Investigate the acquisition of industry in Poland and Russia.
1999 Examine the future of non-core activities in Holland
(a prepacking and a fresh cheese plant).

1992 - 1994 Sales and Marketing manager Valio (Profit/loss resp.)
Belgium, France, Italy and Spain
(Part of a cooperation based in Finland)
FMCG, only 20 % of the turnover branded. Creation and implementation of a branded strategy for Valio.
Set up the sales organisation. Create a budget and reporting system to the HQ in Finland.
Enlarge the activities with MD Foods Denmark for Belgium.
List and detect new distribution Channels (B 2 B).
1991 - 1992 Product Manager Benelux, Germany and Switzerland
Groupe Roullier
(France)
Introduction of an innovative range of products with more than usual added value in agriculture. Using Marketing methods from
FMCG.
My task: guide the change.
Through intensive field coaching of the different sales people in the various countries, I guided the change in performance,
training and where needed replacement of the sales people.
Introduction of new methods in promotion, direct marketing
and telephone sales in the various countries.

1987 - 1990 Brand manager Special Beers Retail Interbrew Belgium
Negotiate and execute commercial and marketing plans with the Top 10 retailers. Communicate plans to the merchandising teams for follow up in the shops.
Provide regional sales force with negotiation guidelines.
Successful introduction of a new brand HOEGAARDEN.
Sales Manager Special Beers Out of Home Market Artois Holding Belgium
Coordinate sales, merchandising and administration activities for the team. Visit the key accounts. Initiate, develop and implement promotional activities in coordination with the marketing department.
Implement the integration with a former competitive sales team.
Successful introduction of a new brand LEFFE.
1985 - 1987 Product manager Belgium Impex
( France)
Intensive training in merchandising, rack jobbing, impulse sales,
the added value of the packaging and the way to present goods in the shop.
Product range of car accessories for the non-professional user.
(Do It Yourself, Shops at Petrol Stations)
Successful introduction at Maxi GB.






QUALIFICATIONS

Skills
people manager
change manager
pro active
target oriented
strategic
creative and analytic
communication minded, listening, emphatic
motivator
independent

Spare time

family
internet
sports
media
music

Education

College St. Franciscus college Wetteren
University Gent (RUG), Master in law
Training Accountancy and Finance, Team Building, Creative Thinking, Presentation Skills, Logistics,
Marketing, Coaching, Balanced Scorecard, Philosophy, ….

Additional Knowledge

Languages Dutch (native speaker), French, English, German
Notions of Spanish and Russian

Software General standard software user
Development and implementation of marketing software.
Introduction of SAP.

Education

Universiteit Gent en Anwterpen

Skills

• Entrepreneurial initiator and selfstarter
• Charismatic people manager and coach
• Pro-active
• No nonsense
• Strategic thinker, planner and implementator
• Innovator
• Analytic conceptual and hands on
• Excellent trained negotiator
• Language skills and Multi cultural
• Stress resistant
• Change management : manage and implement the balanced scorecard
• How to build, consolidate and improve brands throughout market research (quantity and quality) on brand values and positioning statement
• How to manage a strategy to become the preferred partner through innovation
• Active participant in the transition from pr• Succesful introduction of new brandsoduction driven to consumer driven company

Languages

nederlands frans engels duits
noties: russisch en spaans

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