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Marketing & Communications Manager

Work Experience

Projects:
JULY 2000 – PRESENT
ROTTERDAM, THE NETHERLANDS
My activities entail writing marketing plans, as well as channel and positioning strategies and the development of creative communications concepts. Media productions such as promotional leaders for events, seminars and road shows are part of my current portfolio.
The client portfolio holds clients such as Beach Media, Deloitte, Ernst & Young, Friesche Vlag, Henkel, Nivea and Vodafone.

CASHPOINT – ROTTERDAM, THE NETHERLANDS
MARKETING & SALES ADVISOR
This project encompasses the revision of the marketing and sales strategy for a legal and financial services organisation in Rotterdam. Although the organisation operates in a booming market, it has difficulty to position itself amidst aggressive competitor strategies. As such, elements such as strategic positioning & targeting, portfolio, brand and sales analyses are key to the organisation succes in the future. As marketing and sales advisor, I guide the organisation through this process. Beside that, I take an active part in the company’s sales force.
The client portfolio holds clients such as Akzo Nobel Coatings, Bata Industrial, Deloitte, Mexx Europe, Organon, Quality International Travel.

LIFT SOFTWARE – AMSTERDAM, THE NETHERLANDS
BUSINESS DEVELOPMENT MANAGER
This project comprises the reconsideration of an ICT company’s corporate identity and product innovation. The organization finds itself confronted with a receding market, increasing competition, as well a changing internal structure and culture. As such, I am responsible for the business development plan for the organization, which incorporates direct sales, road shows and events, and analysis of the market and the competition. Issues such as positioning, segmentation and targeting naturally play a vital part in this process.
The client portfolio holds clients such as Brink Group, Drake Beam Morin, Dun & Bradstreet, Debitel, Flex Group Nederland, Gerling NCM, Graydon and Harvey Nash.

ANDERSEN – AMSTERDAM/ROTTERDAM, THE NETHERLANDS; LONDON, UNITED KINGDOM; FRANKFURT, GERMANY & SEGOVIA, SPAIN
KEY ACCOUNT COORDINATOR
This project encompasses a key account management program that is rolled out as part of the international strategy. The main purpose of the program is to maximize sales and revenues on a worldwide scale. For Andersen, this means a re-evaluation of issues such as client selection, sales and opportunity management, services segmentation and communications. In this process, I am responsible for the marketing planning and budgeting and I take part in multiple international project teams. Media and advertising are an integrated part of this process.
The client portfolio holds clients such as Berg Electronic, CMG, Computer Company, Exact Software, I2 Technologies, Iomega, Microsoft, MSI and Network Appliance.

Permanent employment:
FEBRUARY 1999 – JULY 2000
PRICEWATERHOUSECOOPERS – ROTTERDAM, THE NETHERLANDS & BRUSSELS, BELGIUM
BUSINESS ANALYST
In this function, I work for a business unit of roughly 200 people, which deals with reorganization as result of a worldwide merger. By means of analyses and presentations, I support the senior management in breaking the barriers that accompany such a process. I am responsible for the financial, marketing and human resource planning for the team. My daily activities also comprise management meetings and coordination between several steering committees. Beside this, I am part of an international project team, setting up corporate marketing guidelines for the Benelux.
The client portfolio holds clients such as AIG, AVR, Boomerang, Deutsche Telekom, Rotterdam Port Authority, Siemens and Thyssen Krupp.

MARCH 1996 – FEBRUARY 1999
B.V. PARKEERGARAGE – VLAARDINGEN, THE NETHERLANDS
SITE MANAGER
As site manager, I am responsible for the commercial management of three parking facilities. Issues such as marketing, capacity and yield management, and cost sharing are important in this process.

Education

2002 – 2003: NIMA marketing C @ SRM, Amserdam, the Netherlands
1994 – 1999: English Language and Linguistics @ Universiteit Utrecht, Utrecht, the Netherlands
1991 – 1993: Communications @ Hogeschool Utrecht, Utrecht, the Netherlands
1989 – 1991 High School @ Thomas More College, Oudenbosch, the Netherlands

Skills

Profile
Experienced, autonomous marketer who is capable of initiating, creating and implementing marketing and business plans. Professional team builder who is communicatively flexible as well as approachable. Marketing knowledge on NIMA-C level, the highest attainable level in the Netherlands. Conversational at all levels in the organisation.

Skills and achievements:
- Development and execution of marketing plans
- To-the-point market and competition analyses and quick scans
- Implementation international account management program
- Creation of media productions
- Coordination of promotions, events and seminars
- Creative solutions to tight budgets
- Experienced in sales, new business and business development
- Adept at advertising, printed media and multimedia

Languages

Dutch: native
English: fluent
German: good
French: good

Other

Training
2002:
- Consulting Skills @ Human Connection, Amsterdam, the Netherlands
2001:
- Change Enablement @ Andersen Business Consulting, Segovia, Spain
- Project-based Management @ Andersen Business Consulting, Amsterdam, the Netherlands
- Powers of Communications @ Charles Hamilton & Associates, Rotterdam, the Netherlands
2000:
- Global Sales Training @ Andersen Worldwide, London, United Kingdom
- Knowledge Management @ Andersen Business Consulting, Amsterdam, the Netherlands
- Effective Meetings & Presentations @ Andersen Worldwide, Frankfurt, Germany
- MS-Office Advanced @ Schoevers Bedrijfsopleidingen, Amsterdam, the Netherlands

Computer skills
General computer skills above average. Specific in-depth knowledge of and experience with:
- Multimedia: 3D Studio MAX, Dreamweaver, Fireworks, FrontPage, Illustrator, InDesign, Pinnacle Studio, Photoshop, Quark Express, Swift 3D
- CRM & PSA: ACT!, Assistance, Exact Globe 2000, Great Plains, Lift Software, Maconomy
- General: Access, Excel, PowerPoint, Word


Extra-curricular activities
2003 – present: Max Euwe Centre – Strategy & Marketing Consultant
2001 – present: LINK Business Association – Marketing & Promotions
2001 – 2003: Residents’ Committee De Landtong – Communications Advisor
1998 – 2002: Barendrecht Tennis- and Hockey Club – Public Relations Officer
1998 – 1999: Van Elk Eventcatering – Commerce & Sales
1997 – 1998: Barendrecht Tennis & Hockey Club – Events Committee
1996 – 1998: Spartaan Gymnastics Club – Editor

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