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Marketing Manager Benelux

Work Experience

Competencies/Skills

• European B2B & B2C communication experience in the IT, consumer electronics & car industry
• Setting up partner communication programs – 15000 European resellers in 6 months
• Strong experience in managing trade shows, dealer, customer and press events
• People management, team player

Professional Experience

VMWARE – (Subsidary of EMC) 11/2008 – Now
Marketing Manager Benelux (contractor)

• 09 Marketing plan and budget allocation
• Managing Benelux road shows from a to z
• PR agency management
• Member of management team

ARTSEN ZONDER VAKANTIE NGO 04/2008 – 08/2008
Volunteer working in the communication department

TOYOTA MOTOR EUROPE
Product Communication Project Leader 08/2006 – 11/2007

• Managing European press deliverables: press kits, press requests, media site
• Photo and video shoots for car launches
• Printer management- from brief to final product
• Organization of on site communication during car press launches and motor shows

BLUE COAT SYSTEMS EUROPE
Marcom & PR Manager 11/2005 – 4/2006 (6 month assignment)

• Leading 4 European PR agencies towards maximum PR output
• Facilitating analyst and press interviews with local spokespeople
• Managing product launch meetings for end users in Europe and Middle East
• Database optimization, creating lead generating direct marketing activities

12 month sabbatical 09/2004 – 09/2005

SONY INFORMATION TECHNOLOGY EUROPE
Loyalty Manager – 1-1 Marketing 11/2003 – 09/2004

• Managing marketing activities of a 1.4 million database via retention and enriching activities - kick off events, email incentives, …
• Promote ‘My Sony’ among other business units and sales companies

Marketing Communication Manager 08/2000 – 11/2003
Communication Display Europe

Education

Marketing Graduat
Post marketing Ehsal Business School (b2b marketing)
IMD Geneva
Management Center Europe - Brussels
Covey center of leadership

Skills

Managing marketing communications for West and Eastern Europe
• Budget control and responsibility
• Establish European communication plans with sales companies
• Press, dealer and tradeshow events support
• PR photo shooting and press release translation
• Database optimization via direct marketing activities
• Advertising – creative, production and planning

Leading a team of 3 colleagues – reporting to general manager

Languages

Dutch
French
English
Basics German

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