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Marketing/Communication specialist

Work Experience

Freelance
2002 - now
I worked for various companies on an ad interim and/or freelance basis. The projects for these international organizations covered marketing as well as a wide spectrum of business functions and varied from strategic to operational.

Examples:

Beleggingsexpres/Beursexpres
Profile: Magazine/Website for investors
Position: freelance research journalist on companies listed at Euronext Amsterdam.
Activities: - Writing articles with news and backgrounds including an investment advice.
- Advice on positioning and commercialising.

Van Harte & Lingsma
Profile: Centre for training and coaching
Position: marketing consultant
Activities: Operationalisation of marketing strategies for a new assessment division. Advice on and translate strategy to a tactical and operational level; positioning, segmentation, PMC’s, marketing mix and market development.

Koningshof
Profile: Multifunctional community centre and theatre
Position: marketing consultant
Activities: Marketing plan including positioning and segmentation for B2B and B2C, marketing mix decision making matrix, performance reports and market development.

HCM Group (United Kingdom & The Netherlands)
Profile: Software development company, business integration software and consultancy
Position: management & marketing consultant
Activities: business plan including business model, virtual organization, and a vision document with branding, business development (partners) and product portfolio

Internet Security Systems (Brussels, Belgium)
Profile: EMEA HQ of the US based company for ICT security products (currently IBM)
Position: marketing & business consultant
Activities: Analysis of the sales organization and recommendations for improvements.
Finalize development and implement the sales tool ‘Collaborative Business Case’.
Restructure the international order-entry teams, define the necessary processes and procedures and implement and monitor those.

AdvancedWave (United Kingdom)
Profile: Business development company, specialized in smart card technology
Position: marketing consultant
Activities: Designing websites for customers and partners and developing concepts for the use of smart cards as part of the marketing plans of clients.

Various organizations (United Kingdom and The Netherlands)
Profile: among others recruitment agencies (niche players, e.g. OCM, Intermedicare), outsourcing (e.g. Callforce; call centre activities) and software (GSS; Geo-software)
Position: marketing consultant
Activities: ‘go-to-market’ -, market development - and partnering strategies, marketing plans, (digital) branding, marketing communication materials and websites

XMLSolutions The Netherlands
2000-2001 Marketing Director EMEA.
Profile: Start-up company for development and sales of Business-to-Business integration software and services
Position: marketing director EMEA (Employee)
Activities: setting up the European organization including business model, budgeting and reporting processes. Direct responsible for the European marketing strategy, segmentation, programs and sales pitches.
- production and distribution of marketing and sales materials together with the US marketing department and external European communication agencies
- manage the European marketing team
- business development (indirect channels)
- analyst and partner management
Remark: Vitria Technology terminated all the employment contract of XMLSolutions after they acquired and liquidated the company

Qua-X Consulting
1993-1999 Business and Management Consulting.
With this business I was active in business and management consulting. Projects comprised of financial management, reporting, market development, market/customer focus and the use, deployment and implementation of IT systems and applications.

Examples:

Progress Software Benelux and Progress Software Europe
Profile: One of the largest global player in the market for embedded databases & software
Position: consultant
Activities: Trouble-shooting the finance department (Benelux)
Management consulting to change from a product oriented company to a more solution and customer focused organization.

Multimediair Verzekeringen
Profile: Insurance agency, specialized in financial services and employee benefits
Position: business consultant
Activities: Advice on the creation of a Data-warehouse including an ‘Executive Information System’ and an administrative system for employee benefits

Shell International Chemicals "ASV" and Shell “Sportpark de Vijfsluizen”
Profile: Shell sport and employee associations and multifunctional facility
Position: business consultant
Activities: Implementing a financial and customer management system (Exact) and the administrative organization, budgeting, reporting and analysis systems

Nolet Jeverstokerij-Distilleerderij B.V.
Profile: Distillery known for Ketel 1 jenever and Ketel One Vodka
Position: consultant
Activities: Besides various business automation projects I also advised and supported ad-interim the marketing department and the finance team over a period of three years with among other projects reporting (fiscal and internal), organization, budgeting and ICT.

Shell Nederland Verkoopmaatschappij
Profile: Shell’s marketing and sales business unit in Rotterdam
Position: business consultant
Activities: Supported a business process improvement project (preliminary stage of a SAP implementation) by flowcharting workflow – and business processes and responsible for the reports of external consultants.

Education

• Gymnasium, The Hague (1977-1984)
• Nijenrode University for Business Administration (1984-1985) - Erasmus University Rotterdam (Marketing Analysis and Decision Making) (1985-1992)*
o IBM certified developer XML and related technologies




* completed except for thesis

Skills

General skills
• Ability to translate strategies into effective tactical and operational advice
• Strong analytical and conceptual capabilities
• Excellent communication skills
• Used to work in, with and between various departments and specialisms
• Well developed customer focus and insight in organizational and market dynamics
• Creative, result driven people manager & team player

Business skills
• Extensive knowledge of business processes
• Broad experience in marketing, internal and external communication, new media
• Strong affinity with ICT technologies and solutions
• Good knowledge of project management, budgeting, finance, sales support and (b2b) direct and indirect sales
• Hands on experience with CRM and ERP systems, reporting, decision-making systems, CMS and spreadsheet applications
• Excellent presentation skills and knowledge of MS Office

Languages

Dutch: native
English: fluent
French: intermediate
German: intermediate

Other

As a senior marketing and communication specialist I gained a broad experience in various sectors. Especially in the field of marketing but also related to sales, business/market development and ICT. My main strength is strategic consultancy as well as the translation and the implementation throughout an organisation. With extensive interest and creativity I am used to operate with a positive critical mindset and to communicate on every organizational level, as a team player with the interest of the customer in mind.

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