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International Marketing Director

Work Experience

With an extensive international communications agency background (1988-1996) based in Paris, Milan, and San Francisco, I have spent the last 8 years in the data-communications sector of the IT industry with Wellfleet/Bay Networks/Nortel Networks both as EMEA Marketing Communications director and most recently as Worldwide e-business team leader.

NORTEL NETWORKS - World leader in Telecommunications – Valbonne - France
Formerly Wellfleet and Bay Networks

e-Business Portfolio Management Team Leader – Worldwide 2000-2002
· Defined strategic plan for web-based applications (ordering/quotation/order status/CRM)
· Defined customer requirements and managed programs implementation
· Developed new business processes and consolidate web-applications for better performance and improved ROI
· Managed a global team of 10 people
· Major achievements:
- Developed WAP portal for the sales team to access critical information
- Reduced by 60% order management phone support by redefining order status strategy and implementing new applications
- Increased customer satisfaction by 5% and reduced from 10 to 4 call centers worldwide by integrating web and phone support for sales and marketing

Marketing Communications Director – Europe Middle East Africa (EMEA) 1994-2000
· Defined marketing strategy in conjunction with product marketing group and sales
· Developed strategic marketing communications plan
· Managed implementation of:
- branding activities (advertising campaigns, sponsorship, conferences),
- lead generation programs for end-users and partners (database, mailings, web, telemarketing),
- customer loyalty programs (Customer Value Management, information centres, user groups…)
- events (trade shows, sales conferences, Partner events, internal incentive events, seminars),
- web (Internet, Extranet, Intranet)
- collateral
· Managed an annual budget of $10M
· Managed a team of 25 people in Europe and coordinated all marcom activities in the region
· Major achievements:
- Developed advertising campaigns for 10 European countries and increased awareness by 10%
- Reduced the number of trade shows by 50% and increased the number of leads by 30%
- Outsourced events management to increase team productivity and better manage work flow
- Improved qualified leads from 3% to 8% by creating a new marketing database and a closed loop lead process with outsourced telemarketing
- Established a strong involvement of sales team to get a high ROI on marketing campaigns
- Successfully integrated and restructured the marcom team following the acquisition of Bay Networks (the merged company of Wellfleet and SynOptics) by Nortel Networks
- Created a unified virtual team with the regional marketing managers to drive success of the marketing campaigns in EMEA.

Education

Institut Universitaire de Technologie - Paris - France 1983-1985
Diplome Universitaire Technologique in Business - Major in Marketing
including one year at Hunter College in New-York

Skills

· a combination of strategic and operational skills : the ability to set direction as well as to get results
· a thorough understanding of marketing media and the use and impact of new technologies
· a true international experience with the development of pan-European programs and the management of corporate, European, and regional needs and expectations ;
· strong management skills proven through the many phases of company acquisitions and team integration/consolidation,
· well versed in remote team management

Languages

French (mother tongue). Fluent in English and Italian

Other

Based in South of France, I am available for travelling and working abroad

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