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Multilingual Marketing & Communications Manager

Work Experience

Work experience:

European Communication and Business development Consultant (self employed)
15 October 2003 – July 2005 (Brussels and Amsterdam)

Managed international media and Business to business PR- events from A-Z for branded corporations as well as international conferences in various industries(FMCG, Pharma, Petrochem, Transport).
Wrote Press material and developed relations with European and international press corps and organized media as well as trade show events.

Set up media planning and advertising campaigns as well as analyzing sponsoring requests.
Managed budgets and team, monitored media, defined new strategies and elaborated new events proposals. Analyzed events, wrote reports and prepared presentations.
Supplied market intelligence (patent expirations, sales figures and pricing strategies) of the 5 main European markets.
Copy writing.
Wrote news letter and managed internet/intranet content.

Here some examples:

• Worked on contract basis for Hill and Knowlton International as media consultant for Public relations and Public Affairs purposes (Brussels) (Amex, Johnson&Johnson, EasyJet, Government of Botswana, EU Commission etc.)

• Organized for DG Research (EU Commission) international media conferences about Nano technologies (Triest) and Alternative Energies (Almeria-Spain).

• Wrote for DG ECFIN (EU Commission) weekly financial report on the perception of Euro/EU/EMU on non-European key financial markets involving international press monitoring in Japan, China, Hong Kong, Singapore and USA. (250-265 pages/weekly)

• For Kline group I contributed to a European business intelligence report (Pharma industry) dealing with 4 main European Markets (UK, Germany, Italy, France) regarding the switch of Rx-to OTC drugs, analyzing, advertising/communications, sales on manufacturer/retail level as well as patent expirations for certain drug classes (Statines, analgesics) specifically diabetes, cholesterol, PPI’s related drugs. Giving an in-depth understanding of industry, regulations, advertising & media, trends and consumer behavior to each of the above mentioned markets.

• For Kline group I contributed to a European business intelligence report (Cosmetics and toiletteries) regarding the French and German market. Analyzing manufacturer/retail sales figures, brand communication strategies and placement.

• Managed a political campaign for a Dutch politician (Mr Wytze Russchen) for the European Parliament elections involving appearances in media (written and audiovisual press, events, wrote speeches, Q&A, copy writing, strategies etc.

• Organised for Allseas S.A.(Offshore sub sea pipe laying) client events (Aberdeen 2005) Tradeshow in Houston (OTC 2005) as well as managing all Communication matters ranging from advertising, international press relations, Internet, Intranet, sponsoring, fairs, in-house PR, crisis management, B-B events and conferences.

• Consulting for Highley-Tippetts in event management in Printing industry. Organizing trade fairs on LabelExpo 2005 in Brussels.




European Commission, Brussels
Communications and Events Manager
5 February 2003 - 10 October 2003 (OLAF & DG FISH)
Set-up of Communication plan and managed international events in Brussels and abroad.
Organized public hearings from A-Z.
Pre-selected and analyzed events for which Commission was solicited to participate as Partner.


European Economic and Social Committee (ECOSOC), Brussels

Communication and Event Officer

February 2000 to 31 December 2002
Presidents Cabinet:

Wrote press releases and speeches for the president and other cabinet members, organised annual cocktail party and elaborating its protocol.
Managed representation budget of the Cabinet.
Set up meetings with ministers and other high dignitaries and officials in Brussels and during official visits abroad.
Consecutive interpretation in five languages during in-house meetings. Planning and organising of monthly plenary sessions, member’s board meetings.
Ensured the general support of the work of the President and the Head of Cabinet.

Department for Health, Nature and Agriculture:

Organised public hearings and wrote the press releases (BSE, sustainable development, rice, sugar, bananas).
Coordination of translations of contributions of members and ECOSOC's opinions.
Internet background information research for various files.
Organising of members section meetings.


Communication & Marketing Consultant
Antiques Fair of the Air Museum, Brussels

May 1999 – November 1999
Marketing and Press relations (interviews with TV channels and written press, press events).
Devised and implemented 750 K EUR public relations and advertising budget.
Sponsoring (media, goods, and financial) and event organising (opening cocktail).
Relations with authorities and Canadian embassy in the context of the Eskimo art exhibition.


Rochas Benelux, Brussels

Business Developement Manager
December 1998 – May 1999
Start up of Brussels Office in collaboration with the Parisian Sales & Marketing departments.
Set up the synergy between Rochas couture and Rochas cosmetics to integrate advertising and promotional activities in Benelux and leverage brands visibility.
Press relations and market implementation of three clothing brands (Rochas Couture, Just Rochas and Men’s accessories), reviving the image of Rochas (image management).
Organised exclusive fashion shows from A to Z in Brussels and Luxembourg for press (73 chief editors + 4 Belgian TV Channels) and 600 potential customers.








International Research Bureau Europe, Brussels

Project Manager in communications and marketing
May 1998- November 1998
Devised European communication and marketing strategies (Daikin-Italcardo) after market research on European level. Writing reports and presentation in front of Client.
Planned and implemented public relations campaigns in Italy, Germany, France and Spain (Bridgestone & Firestone).
Planned and co-ordinated market research campaigns in the FMCG sector (Unilever-Coca-Cola Company).

Cable & Wireless Telecom, London

European PR & Marketing (mobile phones)
July 1997 – April 1998
Planned and co-ordinated public relation campaigns and European B-B marketing campaigns.

Education

Education

EFAP, Communication and Marketing, Brussels - Paris
Bachelor of Science in Communications and Marketing with honours, July 1997
Main Courses: Marketing, Public Relations, Economics, Financial Communication, Corporate Communication, Accountancy, Crisis Management, Market research, Advertising, Events management, Journalisme, Human Resources.

(Many real case studies: launch of CK one perfume in Paris, Vandamme memorial, Shell, Fortis, etc)

Internships: Levi Strauss European Headquarters (PR), 4th & 5th Film Festival of Cannes (Press officer, Perosnal pressofficer of Gina Lollobrigida), Royal Opera House of Wallonia (PR & Marketing), Nicolas Woït Couture (Fashion PR & Marketing), Alitalia (PR& Marketing) etc.

ISTI, Institut Superieur de Traduction et Interpretariat, Brussels

1st year translation: From Italian-German-French towards German and French, 1993 - 1994

European School, Varese (Italy) and Luxembourg

European Baccalaureate (16 subjects) in German language section, 1992.

Skills

IT: All Microsoft Office applications, FrontPage, Acrobat, Adobe Photoshop, Internet.

Languages

Languages: Mother tongues: German and Italian, Fluent in English, French and Spanish. Good basic knowledge of Dutch and Portuguese.

Other

Other:


Yearly member of Jury for Grand oral of EFAP International -Communication and Marketing School in Brussels and Paris

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