beschikbaar?

TIP: soortgelijke CVs vinden

Brand coach and Marketing Research & Intelligence manager

Work Experience

July 1999 – Present
Owner Brand coaching & Marketing research
management
° Support in brand diagnosis, brand building, strategy development, execution, follow up, adjusting and
refinement: Campbells Belgium (Devos-Lemmens, Campbells soup, Royco, Liebig, Imperial, Aïki).
° New product development: Campbells Belgium (Light cold sauces, light mayonnaises, soups, instant soups, dessert products, Veg’up ketchup.
° Full management of research projects: Campbell’s Belgium, Wolters-Kluwer, Volvo European Headquarters, Belgian Post Group, Sara Lee Household and Bodycare Belgium, Kaffé Kimbo.
° Global audit of marketing information systems, methodology and tools: Wolters-Kluwer Belgium.
° Desk research (on internal and external data): Campbells Belgium and export, Caffé Kimbo
° Training and coaching in marketing and marketing research skills: Coca Cola Belgium, Wolters-Kluwer Belgium, Sara Lee headquarters Urecht, Campbells Belgium.
° Tactical and strategical advice: Campbell’s Belgium and export, Toyota Headquarters Europe
° Interim marketing research and intelligence management: Volvo European headquarters.
° President of the Expert group Branding of the Belgian Marketing Foundation: leading and motivating a group of 18 marketing professionals of various sectors and function levels. Concentrating on branding theory and practice; organizing workshops and conferences on branding.

November 1986 – June 1999
Marketing Research and Intelligence Manager at Douwe Egberts/Sara Lee Belgium
° Coached and advised Marketing and Sales departments.
° Advised Management Team regarding marketing and marketing research matters.
° Managed all marketing research activities: qualitative and quantitative methods, ad hoc research and continuous monitoring studies, retail and consumer panels.
° Developed and managed a Marketing and Sales Information System and the Brand Concept Platform, a powerful tool for building and managing brands.
° Trained and supervised users in the use of marketing and sales information.
° Project Leader Satisfaction Improvement Program (employees, distributors, consumers).
° Member of the project team developing Senseo

June 1986 – October 1986
Marketing Research Manager Douwe Egberts Belgium
° Helped to prepare the acquisition of the Jacqmotte and Chat Noir brands
° Building up a 3 brands strategy.

June 1984 – May 1986
Brand Manager at Douwe Egberts Belgium
° Full management of a coffee brand and a tea brand.
° Development and launch of a an instant coffee product (Mocaffé) and coffee filters.

June 1981 – May 1984
Research Director at VVL- BBDO (Advertising agency)
° Prospecting new clients.
° Strategical and operational marketing support for existing client accounts.

Education

Masters Degree in Psychology, Catholic University Leuven – 1977; specialisation – Organisational psychology.
New Deal, Radial Thinking, Marketing Course VEV, Research Training IPPO, Centre d’Excellence, Van de Walle, Krauthammer.

Skills

Experience in branding and marketing strategy, marketing intelligence, new product development, packaging development, communication.

Languages

Dutch, English, French, German

 beschikbaar?