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Business Revival and Project Management

Work Experience

Managed venture projects under adverse conditions. Dealt with high degree of complexity and uncertainty, diverse teams and difficult stakeholders. Can manage under unclear target/user markets, un-finished technology developments, tight and far-from-optimal budgets, and conditional external support. Exposed to highly technical product development agendas. Led teams through hard times and carried out serious decision-making to take (or ‘align’) the companies or projects to reaching their next stage of value. Dealt with commercial, technology, life sciences, telecom, consumer, and scientific areas/niches. Had business exposure in Europe, Latin America and the U.S. Worked with employees, entrepreneurs, consultants, scientists, and funds in the Netherlands, as well as with academic and business Boards as to project performance, use of money, contributions and expectations. Physics degree allows understanding of scientific concepts and technologies.

MBA

2000- Erasmus University, The NetherlandsMarket-driven services established to support ventures together with leading business brands in the Netherlands. Annual budget of NLG 1.0M, more than 20 venture projects served. Focused on venture support and jointly managed the spinout of the service portfolio as a stand-alone entity backed by three private and public funds.Restructuring Path of Stalled Investments, Erasmus University Venture Services
-Phased out the path and stages of 11 other venture projects and stalled investments. Anticipated risks that might drain resources before reaching milestones. Unbundled the complexity of some product development agendas. Addressed market constraints specific for the industry, valuation issues and budgets. Worked with teams to inject investor thinking into the execution of their complex projects. Worked to keep stakeholders expectations aligned with developments and decision-making.
-Business Revival and Financing, KIP Content Development
Restructured the investor proposition in a difficult time to raise funds. Worked with the team to align the venture with the requirements of the investor market. Focused the activities and built investor confidence and raised funds to finance the initial phase. KIP is developing technologies and content for the mobile content market in the Netherlands.
-Business Revival and Financing, Joy4Kids
Turned around with team the model the venture was pursuing after a year of significant investor skepticism about the venture. Participated on short-term decision-making affecting the path of the company. Joy4Kids is a new marketing and distribution mean for targeted producers in the kids market.
-Jumpstarting Venture, Fun Industries
Oversaw and steered the setting up and its first transaction to minimize risks. Focused on triggering customers, managing the expenses of the company in its early stage, and supported the venture in its relationship with the bank. Fun Industries is a commercial concern involved in the design, production and distribution of fun, low-value products for the consumer and business market.
-Securing Financing, Erasmus University Venture Services
Acquired financing for a total of NLG 2.0M for all ventures served altogether. Initiated relationships with funds to fund and steer the emerging ventures. Generated extra revenue for Erasmus University for the equivalent of 15% of the yearly budget.

CASATEYPUNTO, Founder and CEO, PeruJumpstarted new venture targeting Spanish-speaking weddings during the post-hype period in an adverse environment for emerging ventures. US$ 400K in capital raised, 17 people employed, now profitable. Founded venture and brought-in team and key stakeholders. Developed proof-of-concept in a traditional and risk-averse business environment. Raised capital during a cash-crunch period. Business development reached Mexico, Chile and Spain. Closed strategic cooperation agreements, including merger with party of higher capitalization. Led core members of team through rough and uncertain times. Developed “low burn rate” management strategy, kept expected results. Made critical “go & no-go” decisions and led the small concern forward until relative stability. A larger player, through an equity deal, bought the company in 2001.

BANCO WIESE, Merger Task Force Team Business Banking, PeruSecond largest bank in Peru. Strategic planning team of 5 people put together to report directly to the Board. Lead with internal support the implementation of projects on customer management for the business-banking unit and supported undertakings in preparation for merger.

ARTHUR ANDERSEN & CO., Management Consulting Staff, PeruGlobal consulting firm in various fields of business. Staff position reported directly to project manager.qActively participated in change management and reengineering projects in Peru’s newly merged, formerly state-owned telecom operator bought by Telefonica of Spain.

Education

2000-2002 Rotterdam School of Management, Erasmus Graduate School of Business, The NetherlandsCandidate, Master of Business Administration in General Management (MBA)

1990-1994 Furman University, South Carolina, U.S.A.Bachelor in Physics and Bachelor in Political ScienceHonors: Phi Beta Kappa; GPA 3.5/4.0

Skills

Business Revival, Profect Management, Business in Latin America, Securing Investment Financing, Jump-Starting Venture Projects

Languages

English, Spanish, Dutch (basic)</textarea

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