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Marketing Executive / Innovator / Strategist

Work Experience

- 20+ years solid marketing experience (Friesland Campina, PricewaterhouseCoopers and Philips) and part of management teams of triple digit businesses.
- 8 years working experience in Asia (South-Korea and China), leading marketing teams (25+ fte's)
- 3 years experience as independent marketing innovator with focus on redesigning marketing, customer engagement and digital transformation.

SPECIALTIES: Finding New and Better Ways, Driving Change, Thinking Different, Acting Passionately, Digital Marketing, Customer Engagement, Ecommerce

DNA: Curious, Imaginative, Creative, Passionate, Fearless, Committed, Sincere, Fun

Founding and Managing Partner @ Inspiration Marketing Innovation Ltd. (2011 - present)
Head of Marketing Lighting Greater China @ Philips (2009 - 2011)
Head of Marketing Lamps Europe @ Philips (2007-2009)
Marketing Director DAP South Korea @ Philips (2003-2007)
Senior Consultant Shopper Marketing @ PriceWaterhouseCoopers (1998-2000)
Various marketing roles @ Friesland Campina (1992-1998)

Education

HARVARD BUSINESS SCHOOL - Boston, USA
Executive Course - Taking Marketing Digital (2011)
 
WHARTON AND CCL - Pennsylvania, Shanghai, Amsterdam - Leadership Development Program for Top Potentials Philips (2006)

NIMA-C1 - SRM – Utrecht, the Netherlands (1996)

UNIVERSITY OF GRONINGEN - Groningen, Netherlands - Master’s Degree in Business Administration (1991)

Skills

Customer Engagement, Digital Transformation, Marketing Redesign, eCRM, Human Media, Word-of-Mouth Marketing, Brand Advocacy, Social Business Software, Marketing Strategy, Global Brand Management, Shopper Marketing, Consumer Marketing, B2B, B2C, Fresh, Lateral and Unconventional Thinking, Driving and Managing Change, Coaching

Languages

Dutch, English, German, French (basic)

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