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Creative Director

Werkervaring interimmanager

INTERIM CREATIVE DIRECTOR- SBS Broadcasting (2013)
I worked on both B2B and B2C projects. Ranging from the creative development of a large sales presentation to triple-A program campaigns for SBS6.

CREATIVE MANAGER - Discovery Networks (2011-2013) (dienstverband)
At Discovery Networks I managed the award winning Creative Services Team. I built the team from the ground up and developed their on-air strategies. The team consists of promo producers, designers, web developers and coordinators.

My team produced creative elements for marketing and branded content purposes on Discovery Channel, TLC and ID. I oversaw and protected creative quality, brand guidelines and production workflow. I kept in close contact with international teams and shared learnings, expertise and new campaign materials. I've led numerous channel rebrands and new channel launch projects.

I developed creative concepts for new cross media campaigns for both marketing and sponsoring purposes. I wrote creative briefs and advised programming and sales teams with new ideas. I also organized brainstorm sessions for colleagues and large clients. I always focused on targets/goals and optimized strategies when necessary. I held a strict budget.

Some brands I have worked with: Shell, Mazda, Glenfiddich, Grolsch, Sony Playstation, Electronic Arts, Activision, Continental, Samsung and more.

HIGHLIGHTS 2011-2013:
- Discovery Networks awarded nr 1 in Adformatie's yearly top 50 of influential Dutch media companies (Dec 2012)
- Discovery Networks Benelux wins 2 Dutch Promo Awards in categories Documentary and Reality (May 2012)
- Discovery Networks Benelux wins AMMA Award: Best Single Media Strategy for the Glenfiddich partnership campaign (May 2012)
- Discovery Networks Benelux wins PromaxBDA award (March 2012)
- Discovery Channel voted nr 1 TV brand in the Netherlands (Brand Consult Strategy, Oct '11)
- Launch of TLC, fully distributed female TV channel (July 2011)

ON-AIR PROMOTIONS MANAGER - Discovery Networks (2008-2011) dienstverband
My first main task at Discovery was to assemble a creative team in Holland and develop a local on-air marketing strategy for Discovery Channel. I hired promo producers, production coordinators, motions designers and a media planner. I set up a voice over casting and selected Discovery's first channel voice (Daniel Smulders). Present day he is still Discovery's channel voice.

Together with our media planner I constructed an effective on-air communication strategy and presented it to senior management. This communication strategy was slightly updated by us throughout the year. It is currently still in place. I also worked closely with the new brand partnerships team to set up first brand partnerships campaigns.

TASKS
- Leading on-air creative department
- Setting up new on-air communication strategy
- Presenting new concepts to senior management
- Managing on-air promo production team and freelancers
- Developing new on-air concepts and on-air designs
- Launching new on-air program and brand campaigns
- Rebranded Discovery Channel and Animal Planet twice
- Managing on-air budget for Discovery Channel and Animal Planet
- Writing creative briefs for producers and external companies
- Sales support: case studies, showreels, mood spots
- Writing scripts for promos/brand spots/showreels/commercials
- Directing voice overs, freelancers and external companies

HIGHLIGHTS 2008-2011
- Discovery Networks wins AMMA for best media company in the Holland
(Annual Masters of Media Award, May 2011)
- Discovery Channel nr 1 media brand in the Holland
(Brand Consult Strategy, Nov 2009)
- Launch of Discovery Channel in Flanders (Oct 2009)
- Discovery Networks Benelux wins Gold Dutch Promo Award (April 2009)
- Localisation of On-air Team and Digital Media production (2008-present)

Opleiding interimmanager

Algemene trainingen: http://heyrene.tv/trainingen/

Ingenious Leadership - Invoking Innovation in Others
By Mitch Ditkoff, 17 april 2013

Championing Your Ideas at Work Becoming Your Own Best Advocate
By John Daly, 6 december 2011

Middle Management Programme - 5 Modules (10 days)
By Lukasz Fijalkovski, mei t/m november 2011

Aerobics For The Mind Exercising Your Creative Powers To Outsmart Your Competition
By Tony Buzan, 10 juni 2011

Measuring and Managing Performance Two Essential Ingredients For Sustaining Excellence
By Mark Graham Brown, 15 november 2011

Consultancy interimmanagement a.i. kerncompetenties

Team manager, coach en inspirator voor creatieve teams in (digitale) media.

Talenkennis interimmanager

Nederlands, Engels

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