beschikbaar?

TIP: soortgelijke CVs vinden

e-commerce professional

Work Experience

Consult various Fashion retailers with their E-commerce strategy. The projects vary from reviewing e-commerce business plans to Platform Selection and Social Media Optimization.
Based on my extensive professional experience I consult companies optimizing all aspects of their E-commerce/E-business strategies. Most optimization project have been initiated and performed through a global consulting management platform that doesn't allow me to disclose specific company details. Available on request.

Online Fashion Platform, Sustainable Fashion
Achievements:
| Build 5 year digital performance business plan
| Merchandize Management
| Project Management, multi platform.
| Optimize sales structure
| Implementing CRM/
| On target P&L Management

Iconic Fashion Retailer (Global)
Achievements:
| Setup 3 year business plan for E-commerce
| Change front and back-end
| Analyzed site performance
| Redesign website – Oililyshop.com
| Implemented SEO and SEA
| Defined guidelines for Newsletter communications
| Selected 3rd Party contractors
| Redesign Facebook pages
| Facebook Shop integration
| Customer Service Optimization
| Brand management
Specific Targets and achievements.
Redevelop website, Increase conversion, Optimize Customer Service, enhance exposure on Social Media including shop functionality. Work with senior management and agencies to produce impactful and cost-effective marketing campaign strategies and creative services deliverables.
Brand specific optimization of Social Media platform. Designed and implemented new web pages and designed Facebook shopping pages assuring the brand image is kept intact. Set up a 3 year business plan that includes short and long term objectives to grow the overall business on a global level, including a plan to grow the business on the Asian market

Premium Fashion Retailer, lifestyle and living.
Achievements:
| P&L Operations
| Identify and validate key opportunities to drive profitable growth.
| Define the strategic direction for operations with Outsourced partners
| Managing cross functional relationships and coordinating efforts with all sub-divisions, such as merchandising and planning, to achieve the best results for implementation of campaigns and promotions.
| Outsourced partner selection.
| Set up day-to-day Management Operations with all external partners.
| Optimized Customer Service, including Recruitment & Training.
| Defined and implemented Risk Management strategy.
| Optimized web design including Brand specific “My account” features.
| Increased conversion rate

Manage all aspects of the partner launch and continued relationship including representing the company and working with all relevant cross-functional areas to guarantee effective communication, implementation and execution of company and partner objectives.

After re-launch and redevelopment I managed and was involved in all aspects of the e-commerce operations including business planning, content strategy and development, promotional campaigns and other online marketing, product merchandising, website design, customer service, web analytics, and web technologies.

Main areas of operations were the on going development (optimization) and management of the user experience of the online direct sales business including site navigation, content, the checkout funnel, and brand specific promotional campaigns.

Additional objectives: Optimize conversion rate, Optimize Site performance, and Safeguard brand identity. Creative: Photography, catalogue management. Define styles and looks in cooperation with merchandisers and marketing team. Manage photo shoots with various International teams and agencies, in line with divisional requirements and marketing standards.

Education

BA International Business Management

Languages

English, German, Dutch, Norwegian

 beschikbaar?