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Marketing Manager / Marketing Consultant

Work Experience

September 2011 – today
Marketing & Communication Consultant &
Interim management
Key-Clients / Projects:
Opel International for Conteam / Mainz
Service campaign 2012: ads,radio spots, brochures, online-advertising, sales material, launch brochure, internal marketing-materials
Maserati Germany
Direct marketing campaigns: ads, brochures, CRM & lead generation, events
VPV Insurance
Marketing-Consulting, CRM, MRM
Asset Management Company (Start-Up) Marketing consulting / Communication consulting Coaching and sparring of ownerteam, strategy and positioning development , name & logo development, campaign development, electronic mail, CRM concept



September 2010 - Aug 2011 DATEV eG / DATEV Consulting
Nürnberg
Strategy & Communication Consultant
Clients:
Different auditors and tax consulting companies
Company strategy, marketing and brand strategy, advertising & communication strategy and coordination of campaign realization,
workshops, seminars & lectures
May 2002 - August 2010 PURE Communications & Reinhard Thener Brand & Communication Consulting Darmstadt / Oberursel Key-Clients / Projects:
Nike Germany Retail campaigns, sales promotion, trade marketing, Mercedes- Benz Campaigns: Mercedes-Benz Accessories, ads, brochures, sales promotion Procter & Gamble System Professional / International Development of catalogues, brochures, sales promotion
Wella / International / P&G
International yearbook Professional Service, concept & design including design manual
Wella Germany
CRM “Friseur/Coiffeur“, catalogues, brochures Polar / International X-Mas Campaign, ads, sales promotion, trade marketing
Opel Germany (for Conteam Group, Mainz) Media campaign & sales promotion, Opel service inspection campaign
Drinkstar Germany (for Sellery Advertising Network Forces, Frankfurt)
Pitch support integrated campaign 2009
Nomis International CH & GER
Marketing consulting / Communication consulting
International and Germany
Media campaign, atl, btl, online
ADAC FSZ Hockenheimring
Marketing consulting / Communication consulting Coaching of marketingteam, campaign development, electronic Mail,
CRM concept,


October 2000 – May 2002 Standard Rad Communications GmbH, Frankfurt / Berlin
Managing Director / Co-owner
Start up & development of an advertising agency with 3 partners Key responsibilities: marketing- und communication consulting, account management, finance, controlling, HR, new business Key-Clients:
Nike Deutschland Retail campaigns, sales promotion, trade marketing
Dekabank corporate communication: ads, brochures, staff magazine
Allmaxx.de Launch of the student portal almaxx.de: Marketing consulting & integrated communications: media, sales promotion, internet, multimedia
Schirn Frankfurt New positioning, logo development, architectural guidance system, CI/CD, new development of overall communication


July 1996 – September 2000 Marketing & Communication Consultant
& Freie Köpfe, Freelancepool & Consulting, Frankfurt
Marketingcommunication consulting and development & coordination of a freelance pool with communication experts
Key-Clients /Projects:
VF Corporation / Wrangler Jeans Germany Sales promotion, trade marketing,
Fina Germany
Launch of Fina Card, CRM projects, promotion
Sunflowers / Anno 1602
Launch of German top selling PC game, integrated communication incl. packaging, media, ads, PR, events, trade marketing
Infineon / IPO
(Coordination agency team for JWT Frankfurt)
Complete communication for initial public offering: TV & print campaign, annual report, issue prospectus, btl materials
Professional Fire Brigade Frankfurt Development of a marketing and sponsoring concept for 125 years’ celebrations / festivity of the Professional Fire Brigade of Frankfurt including recruiting sponsors and realization of communication and advertising concept


October 1993 – June 1996 Marketing & Communication Consultant & Interim management
Key-Clients / Projects:

October 1995 – June 1996 Account direction for DDB Needham, Frankfurt
Hasbro / Girls & Boys, Toys, Games
Weltmarken / Baileys, Metaxa, Ouzo 12 Spillers Latz / Felix Petfood
Media, sales promotion, trade marketing, cooperations

October 1994 – September 1995
Account direction for Gerasch Communication, Darmstadt
L.A. Gear/Complete communication
Media, sales promotion, trade marketing,
Escom /Complete communication
Integrated communication, multimedia

October 1993 – August 1994
Ford-Starship 94
Head of projectmanagement
(Ford , Cologne, and Wunderman Cato Johnson, Frankfurt) Integrated communication including PR, events, agency coordination (3 agencies)


March 1993 – September 1993 Penny Dialogmarketing / V.I.P. Service Berlin /Frankfurt / Heusenstamm
Head of Marketing Services
Telephone marketing, concept development of a call center, creation of new business field CRM / customer retention systems, new business


October 1991 – February 1993 Wunderman Cato Johnson, Eschborn
Account Director
Clients:
Commerzbank
Sales promotion, literature
Kraft General Foods
Sales promotion & Event, complete range
Bosch (Btl, Power tools, Europe)
Metro-Group (Launch Yesss-Card)
Sony (Eastern Europe)
Pepsi (Frito-Lay, Launch Poland)
Media, sales promotion, trade marketing, direct marketing, international coordination


April 1990 – September 1991 McCann-Erickson, Frankfurt
Senior Account Manager
Clients:
Nestlé / Maggi
American Express (Gold Card)
Simex (Moskovskaya, Krimsekt)
Black & Decker
Media print & TV, sales promotion, trade marketing


June 1987 – March 1990 Borsch, Stengel & Partner GmbH, (later FCB), Frankfurt
Clients:
Schöller (Schöller & Mövenpick ice creams)
Schöller Pastries (Koalabears, Gingerbread) Schöller Gastronomy Service / TK-Service Media print & TV, sales promotion, trade marketing

August 1986 – May 1987 Top Team Consulting, Gelnhausen
Assistant in creation and development of a new advertising agency

Education

Advertising / Business Administration
(Werbewirtschaft / Werbetechnik)
University of Applied Sciences, Stuttgart
Graduation: Dipl. Ing.
Wirtschaftsingenieurwesen (FH) Advertising

Skills

A marketing expert in all areas with core competences in strategy & concept, below-the-line-advertising, customer-relationship-marketing and sales promotion.

Languages

German: native language
English: business fluent
French: basic / lower intermediate

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