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Consultant/interim manager marketing & communication

Work Experience

2008-present
Position: Marketing & communication consultant
Task: development of CRM for Retif Group Europe; reorganisation marketing department + optimisation e-shop + launch of new products at Wolters Kluwer; development of a new brand: Equinacea (organic & wellness)

* CRMF/MRM Worldwide (division of McCann-Erickson, specialised in CRM): 2004-2008
Position: Strategy & Business Development Director
-Development of CRM program strategy for L’Oréal, Renault, Nestlé, Exxon Mobile EMEA, National Lottery…
-Work process: environment analyze, competitor analyze; target analyze, identification market opportunity, relationship strategy, yearly action plan, budget, analyze of the results.

-Communication actions: Club Med, Biotherm, Carrefour, Deutsche Bank, UPS, L’Oréal, National Lottery, Renault After Sales, Zimmer, Microsoft…
-Work process: briefing, media strategy, creative concept and implementation.

-Custom publishing: Bordet Foundation, Bridgestone, AS Adventure, Club Med
-Work process: recommendation tone of voice, look & feel, content, editorial flow, structure, measure…

-Communication strategy: Ministry for the Environment, MasterCard Europe, Club Med, UPS, Microsoft Europe, Zimmer…
-Work process: marketing objectives & priorities, communication objectives, analyze target groups, media strategy, focus group, testing creation concepts, action plan, budget proposition…


-Re-branding: From Glaverbel to AGC Flat Glass Europe
-Work process: analyze brand value, Brandfoot print, development brand identity, action plan communication rebranding, development communication tools, implementation in the European countries.

-Brand development strategy: launch of a new showroom service for Maxeda : Brico DIY (B) and Praxis (NL)
-Work process: environment analyze, competitor analyze; target analyze, identification market opportunity, marketing strategy (positioning, product, prize position, distribution, communication), launch communication plan, yearly action plan, budget.

* McCann-Erickson (Communication agency), 2002-2004.
Position: Key Account Director; head of the division.
Task: responsible for the business development of 2 key accounts in Europe: MasterCard, Pioneer.
Work process: strategic recommendations, budget, people management in European countries, competitor review, brand strategy, action plan (local end global) for key accounts

* Thalys International (TGV), Communication Department, 1996-2002.
Position: Senior Marketing / Communication assistant.
Task: responsible for the communication for Belgium, France, Netherlands, Germany and Switzerland.
Work process: market analyze, marketing research, brand strategy, “above and below the line” communication, launch of the Cybelys fidelity card, responsible for the website,…

Education

*Solvay Business School, Brussels, third cycle in Marketing and Advertising, Master in Marketing and Advertising, 1998-99.

* Vlekho Business School, Brussels,
Postgraduate studies in Communication, 1995-1996.

* Faculty of Economics and Management, Utrecht (NL),
Degree in Economics and Management, 1994-1995.

* Ecole Pratique des Hautes Etudes Commerciales, Brussels,
Graduate in Marketing, 1990-1994.

Skills

Marketing & communication specialist with a focus on CRM

Languages

• French: native speaker
• Dutch: speaking, writing, reading
• English: speaking, writing, reading
• German: understanding

Other

• Humanitarian expedition with the ONG “Chantiers jeunes” in Uganda (3 months), 1993.
• Helping in the organization of events (tennis competition) for the ONG ASMAE
• Leader of a Scouting association (2006 – on-going), 580 members

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