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Work Experience

3. Career to date

employer employer’s activities duties
from 07/80 Pietercil-groupnv Pietercil RestaIndustrielaan 241740 Ternat - foodbroker for FMCG (turn- over 1.9 billion BEF) Principals: Teisseire, Leerdammer, Durex, Loctite, Kellogg’s, Glad, Showerings, Maredsous, Appelsientje, Delicando.... Branch manager beverages & dry food- product and brand marketing for a range principals - KAM in an international environment- people management: sales team (n=5)Marketing manager (01/81)- product and brand marketing of the total principal range (20)- marketing research & project management- strategic marketing- new business acquisition- span of control : 4 group product managers + secretary
from 10/87 Sara-Leenv Van Nelle België2610 WilrijkDouwe Egberts Professional (07/89)Idem - coffee services in an out of home and B-2-B environment (turn- over 215 million BEF)- vendingmachines (sale, rent, operating services) + ingrediënts- coffee tender business- turn-over 1 billion BEF General manager- p&l responsibility- tele-sales- technical service department and workshop- span of responsability: 25, white & blue collars Commercial director- marketing & sales- span of responsibility: 31


from 09/91 Unilevernv Mora2400 Mol nv Artic-Frisa (01/01/96)1651 Lot 8520 Kuurne - frozen convenience food manufacturer- retail and catering channel- turn-over 1.6 billion BEF - ice cream manufacturer- subsidiaries in B, Fr and NL- export to European countries and Russia- home service- headcount: 220- turn-over 1.7 billion BEF Commercial director- responsable for marketing, sales & logistics- span of responsability: 30Managing director Artic (member of the board)- span of responsability: 45- crises management in Belgium & France- launch of Dutch subsidiairy
from 01/12/98 Fourcroynv ISPC GentOttergemsestwg Zuid 7209000 Gent - wholesaler to catering business: cash & carry and delivery- turn-over 1.7 billion BEF - 70.000 sku’s- subsidiairies in Liège, Breda, Bodegraven and Gent Managing director (Vestigingsdirecteur) - p&l-responsibility- business development- HRM - span of responsability: 146 - 96 blue and 50 white collars

Education

2. Education
humanities: latin-sciences, KAHoboken
university: ‘73-’77 licentiate applied economic sciences, business economics, RUCAntwerpen, high distinction
‘76-’77 aggregate for humanities, RUCA
post-graduate: ‘77-’78 MBA marketing & business economics, KULeuven
specialisaty: ‘83 production-fabrication (printing techniques), Centre des Arts Décoratifs, Brussel
seminars: since ’80 various topics (open and intra) : management , finance, communication, HRM , operations…

Skills

Performances & experience
scope: sales, marketing, operations, logistics, human resources, and general management
channels: mass retail, hotel, catering and B-2-B
products: food, non-food (FMCG) and services
territory: Belgium, Netherlands, France and export to several European countries
employers' structure: multinational (Sara Lee, Unilever) and family owned business (Fourcroy, Pietercil-Resta)
HR management: white and blue collars (span till 145), change management

Languages

languages: Nl mother tongue, F and E fluent, D passive

Other

Other activities
Champ d’Action vzw, cultural Ambassador of Flanders: member of the board
Chamber of Commerce Antwerp : member of the board
Carnac, marketing consultancy: market survey & positioning

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