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Program Manager, Project Manager, E-Business

Work Experience

Freelance Consultant
Founded company, a Marketing and IT services firm, in February 2008.

Assignments:

Business Development Consultant, E-Tainment, Malta April 2008 - present
• Responsible for creating their new online casino, incl. design and wireframing, recruitment and training of staff (21 persons), implementing business processes within Marketing, Customer Services and Payments. Successfully developed and released their website roulette69 in August 2008, currently improving business processes and managing the company.

IT consultant, Acco Accountantskantoor, Wilrijk, Belgium March 2008 - present
• Acco is an established accountancy firm in Antwerp. Hired to indentify and implement more efficient business processes for client follow-up, time registration and invoicing. Implemented a new business administration tool to improve efficiency, planning and accurateness.

Unibet international Ltd
Unibet is one of the largest online gambling operators in the European market, listed on the Stockholm stock exchange and with offices in Stockholm (Sweden), London (UK) and Sliema (Malta), approx 1,5 million customers worldwide, gross win over GBP 80 million and over 350 employees in Europe. Unibet acquired MrBookmaker in August 2005.

Head of Market Services August 2007 - January 2008
London, Stockholm, Malta
• Responsible for the Market Services department (100 employees, 7 direct reports),
• Delivered centralized and specialized marketing services to the four regional departments. Services provided included Strategic CRM, Sponsorship, Acquisition Services, Customer Service, Marketing Projects, Marketing design and Front end web site development.
• Member of the senior management team, reporting to CEO.
• Member of the due diligence team in the acquisition process of Maria Bingo.
• Migration of poker platform
• Integrated a new affiliate system
• Implemented online chat, resulting in increased efficiency and decrease in cost.
• Procured a new casino platform, securing increased revenue.
• Initiated new customer bonus tool
• Launched a new content delivery tool for internet banners, resulting in the ability to have up-to-date content on banners
• Recipient of Manager of the year award (voted by employees)

Head of Customer Service & Marketing Projects January 2007 - July 2007
London, Stockholm, Malta
• Managed the Marketing project team of 3 people, reported to COO
• Acting Head of Customer Service in Malta (60 employees) for six months.
• Increased efficiency in Customer Service, implemented new processes for recruitment and scheduling, introduced new work processes, improved communication between Customer Service and other departments.
• Worked closely with the IT department to ensure that all marketing requirements were met in our website and back-offices

Marketing Coordinator & Project Manager February 2006 - January 2007
London, Stockholm, Malta
• Assisted the Chief Marketing Officer in the daily operations of the Marketing department
• Managed a marketing budget (+25M£) , forecast marketing spend and sales, cost control
• Lead several projects to enhance company processes and products in the several offices.
• Worked closely with the IT department to ensure that all marketing requirements are met in our website and back-offices
• Created the foundation for Unibet’s current website
• Lead poker migration project; Successful transfer all poker players from the existing platform to a brand new one.
• Reported to the Chief Marketing Officer

MrBookmaker
MrBookmaker was the leading online betting company in the Benelux and France market. They employed 30 people and had offices in Ghent, Belgium and Attard, Malta. Sold to Unibet in August 2005.

Marketing Manager Belgium March 2004 - February 2006
Ghent
• Responsible for the implementation and management of marketing activities and projects in the Belgian market
• Implemented and managed a new affiliate tracking platform for the whole company
• Created online marketing tools and new websites
• Responsible for the transfer of MrBookmaker customers to the Unibet platform

Easy Computing
Easy Computing is specialised in software, computer books and creative printing paper with offices in Brussels, Belgium and Haarlem, the Netherlands and employs 25 people and is a prime player in the Benelux publishing market.

Marketing Manager September 1998 - February 2004
Ghent
• Responsible for Marketing and communications and Internet activities
• Lead a team of 3 persons, reported to the Managing Director
• Created and executed an internet strategy, including developing and maintaining the company web-site, E-commerce. E-business, online communication for the company
• Primary role in Product management
• Scheduled and implemented direct marketing activities; advertisements, newsletters, direct mailing,
• Supported sales team with product presentations, fact sheets, development of sales tools
• Managed the customer service team
• Maintained the server park (firewall, MS windows 2000, MS Exchange 2000) with the help of external consultant
• Built and maintained press relationships and all PR media material

Education

Good to Great Leadership training 2007
Comprehensive Internal Leadership program at Unibet, three modules in Sweden and UK

Unibet Project Model 2007
Internal Unibet project management program (based on Prince2)

Media training 2006
Comprehensive Media training at Unibet

E-business Strategy September 2001 - June 2002
Vlerick Leuven Gent Management School, Ghent, Belgium

Digital Communication - web development September 1999 - June 2001
CVO KISP Ghent, Belgium

Master in Physical Education – major in Sports Management October 1993 - September 1998
Katholieke Universiteit Leuven, Belgium
Thesis: Olympic Success: a comparison between Belgium and the Netherlands, presented on the 11th International Society for Comparative Physical Education and Sport Conference in August 1998

Skills

In short, I bring ten years of international work experience, including:
Starting up a new company and creating an online casino
Managing the Marketing Services Department, delivering centralized and specialized marketing though managing a team of 100 persons.
Managing a Customer Service Department of 60 people, increasing efficiency though implementation of improved processes.
Marketing and IT Project Management including two successful migrations of complete customer databases to new gaming software platforms, creation of company websites, E-tools, implementation of business administration tools.
Proven track record in increasing efficiency and reducing cost in business processes though implementation of different IT solutions.

In addition, I bring with me:
Strong problem solving skills and excellence in delivering results
Senior Management experience and good people management skills
Excellence in building relationships between departments and communicating over both geographical and hierarchical boundaries
Ability to think strategically and act operationally

Languages

Dutch; mother tongue
English; very good
French; intermediate

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